As a Copywriter in the Brand Innovation Lab team, you'll be creating one-of-a-kind campaigns for a wide range of global brands. You'll partner with art directors, designers, program managers and producers to create innovative work by hacking the Amazon canvas (Alexa, Twitch, Prime Video, etc). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer while pushing the creative envelope. And with new tech rolling out all the time, there's always an opportunity to create something innovative on behalf of our clients.

Key job responsibilities
Concept, write and execute innovative ad campaigns and experiences for global brands
Partner with art directors, designers, program managers, developers and producers to create customer-focused solutions that deliver on advertiser objectives
Independently lead campaigns and collaborate with internal teams, clients and external agency partners
Create campaigns through exceptional writing skills that attracts, retains, and grows an audience through exceptional writing skills.
Showcase being data-driven and obsessed with understanding customers and making work that delivers results
Present ideas and concepts to clients, agencies and internally
Proven ability to ideate for film, print, digital, out-of-home, experiential and social
Ability to manage multiple projects at one time to make deadlines
Mentor and inspire younger creatives

A day in the life
Partnering with IMDb on how to create a reality content series for a soap brand
Designing a trivia experience for a brand using Prime Video titles
Invent a product that helps revolutionize cooking with a chip brand
Working through creative messaging feedback with Legal and PR
Presenting a campaign to brand clients and their partner media agency
Reviewing video edits for influencer product launch campaign

About the team
The Brand Innovation Lab team is the internal group within Amazon that creates one-of-a-kind campaigns and activations for global advertisers, like Pepsi, Microsoft, Adidas, Samsung, and Unilever. Using all of the different platforms within the Amazon canvas (Alexa, Twitch, Prime Video, Custom landing pages on Amazon.com, etc.), we create campaigns that reach millions of Amazon customers across our digital channels and out in the real-world. The Endemic pod specifically deals with brands that sell directly on Amazon – sneakers, laptops, detergent, soda, etc. If it arrives in a bag or a box, that's a brand you could work on.