Copywriter
Kforce
Kforce has a client that is seeking a Copywriter in Dallas, TX.
Overview:
We're seeking a dynamic Copywriter to join our team for an exciting website redesign project spanning a network of golf clubs and resorts. In this role, you will craft compelling headlines, captions, and descriptions that capture each property's unique brand personality-from exclusive, elite experiences to welcoming, easy-going atmospheres. This fast-paced role requires someone who can quickly adapt their writing style while maintaining the highest standards of impact and engagement.
What We Offer:
* Opportunity to work on a high-profile, multi-property redesign project
* Exposure to diverse brand personalities and creative challenges
* Collaborative environment with experienced design and marketing professionals
Key Responsibilities:
Content Creation:
* Develop high-impact headlines that immediately communicate each distinct brand personality
* Write engaging captions and descriptions for website pages, amenities, and experiences
* Create copy that converts browsers into members and visitors into guests
* Ensure all content aligns with each property's specific tone and voice guidelines
Brand Adaptation:
* Master and execute diverse brand voices ranging from Elite/Luxury to Easy-Going/Accessible
* Work with existing tone and voice guidelines while identifying opportunities for enhancement
* Maintain brand consistency across all touchpoints while allowing each property's personality to shine
* Collaborate on refining and developing brand voice frameworks
Project Execution:
* Turn around copy concepts and prototypes quickly to meet client presentation deadlines
* Participate in rapid iteration cycles based on stakeholder feedback
* Work seamlessly with design and development teams to ensure copy and visual elements complement each other
* Present and defend creative decisions while remaining open to constructive feedback
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