Dallas, TX, USA
14 hours ago
Copywriter
Kforce has a client that is seeking a Copywriter in Dallas, TX. Overview: We're seeking a dynamic Copywriter to join our team for an exciting website redesign project spanning a network of golf clubs and resorts. In this role, you will craft compelling headlines, captions, and descriptions that capture each property's unique brand personality-from exclusive, elite experiences to welcoming, easy-going atmospheres. This fast-paced role requires someone who can quickly adapt their writing style while maintaining the highest standards of impact and engagement. What We Offer: * Opportunity to work on a high-profile, multi-property redesign project * Exposure to diverse brand personalities and creative challenges * Collaborative environment with experienced design and marketing professionals Key Responsibilities: Content Creation: * Develop high-impact headlines that immediately communicate each distinct brand personality * Write engaging captions and descriptions for website pages, amenities, and experiences * Create copy that converts browsers into members and visitors into guests * Ensure all content aligns with each property's specific tone and voice guidelines Brand Adaptation: * Master and execute diverse brand voices ranging from Elite/Luxury to Easy-Going/Accessible * Work with existing tone and voice guidelines while identifying opportunities for enhancement * Maintain brand consistency across all touchpoints while allowing each property's personality to shine * Collaborate on refining and developing brand voice frameworks Project Execution: * Turn around copy concepts and prototypes quickly to meet client presentation deadlines * Participate in rapid iteration cycles based on stakeholder feedback * Work seamlessly with design and development teams to ensure copy and visual elements complement each other * Present and defend creative decisions while remaining open to constructive feedback
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