Copywriter
Publicis Groupe
**Company description**
Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.
In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.
We Move People, and People Move Us!
**Overview**
The Copywriter thrives in a highly creative and collaborative work atmosphere. Their expertise in storytelling, brand strategy, and market trends will shape the brand's voice and elevate our creative output with engaging, high-quality, error-free written content. The Copywriter will play a pivotal role in the conceptualization and execution of our marketing campaigns, driving the development of compelling messaging across diverse channels that resonate with our target audience. The Copywriter is responsible for ideating, shaping, and communicating impactful marketing copies for diverse campaigns. They need to understand the client’s advertising goals, collaborate with similar creative minds, and leverage their creative vision to craft compelling copies that deliver the message and capture the attention of the target audience.
**Responsibilities**
The Copywriter is passionate about elevating the craft of written content, storytelling, and the development of big ideas. They are able to have several key responsibilities, including: Interpreting briefs and requirements to deliver creative ideas and copy aligned to a creative strategy, raising the bar on creativity using storytelling to drive action. Involved in specific phases of creative work that could go from concept through production, executing all stages from the articulation of the idea to the copies and adaptation for the final pieces. Devoted to good grammar and spelling, ensuring clear and error-free content for digital and non-digital assets in marketing and communication campaigns, such as emails, website content, social, and print media. Familiarity with key grammar styles and conversation paradigms in American English. Good disposition for teamwork with designers, art directors, creative directors, and other team members to build consistent deliverables and align visuals with the creative idea. Work in a collaborative environment to maintain consistent creative quality and award-winning work. Ability to sell ideas by mastering presentation materials and speech. Keeps up to date on the latest trends, products, and improvements in digital platforms. Ability to solve problems creatively and effectively. Work closely with asset management team/ asset management of incoming and outgoing deliveries (master assets, open files, adapts, etc). Ensure proper taxonomy for all the assets.
**Qualifications**
Advanced English Level minimum C1 Proficiency and proven experience working as a copywriter Proficiency in digital media Must have a portfolio of professional projects that demonstrate conceptual and production capabilities, and error-free copy Connected and updated with the North American culture Detail-oriented Tools: Office suite, Keynote.
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