New York, NY, 10176, USA
21 hours ago
Coordinator, Multiplatform Planning
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. Role Purpose: The Multiplatform Planning Coordinator will support the overall development of campaign strategies including on-air and paid media to help generate brand awareness for VERSANT’s Sports & Entertainment brands. They will ensure that all priorities are being effectively and efficiently promoted across VERSANT platforms and in paid media. This person must be proactive and detail-oriented, skilled in data & analytics and have the ability to hit deadlines, troubleshoot, multitask, and pivot at a moment’s notice. Responsibilities: + Help maximize viewership by strategically planning and scheduling campaigns to maximize reach, frequency, and conversion + Plan and schedule across platforms according to marketing priorities, understand premiere plans, rollout, and stunt strategies + Support the team in the development of paid media plans + Gather, utilize, and interpret data to inform strategy + Assist in outlining campaign deliverables and commissioning promo content, relaying strategies and communicating closely with Production/Creative teams to ensure timely delivery of assets + Communicate asset and trafficking instructions to execute strategy across platforms + Collaborate across teams, staying up to date with priorities in a fast-paced environment + Assist with compiling & reconciling on-air schedules for post campaign analysis; pull post-log reports; analyze campaign effectiveness and provide recommendations for future strategy and planning + Troubleshoot and problem solve, work with all teams to investigate and resolve issues + Assist with ad hoc requests + Keep up to date with entertainment, content, and industry trends Basic Qualifications + Self-starter, proactive, resourceful + Outstanding attention to detail, organizational skills & communication skills + Excellent computer skills, proficient in Microsoft Word, Excel, Powerpoint and Sharepoint + Ability to multitask and adapt to changes + Ability to work in multiple timelines concurrently + Ability to problem solve and find solutions to timely issues Desired Characteristics: + Bachelor’s degree in communications, research, data/analytics, film, television or related field + Familiarity with media metrics (Nielsen, AMRLD data) a strong plus + Paid Media and/or Promo Scheduling experience a strong plus + Data and analytics proficiency a strong plus + Strong interest in promotions, advertising, and television + Passionate about the sports & entertainment industry, and pop culture Additional Information: + Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need. + This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page (https://www.nbcunicareers.com/benefits)  of the Careers website.  + Salary range: $55,000 - $60,000 As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com. Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.
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