The Content Strategist for Manager Development will be responsible for crafting and maintaining a fresh, relevant, and compelling curated content experience for AWS Field Manager Enablement. This role will drive the content strategy to align with manager personas, leadership roles, and user needs, with the goal of informing and serving AWS's field managers to drive team performance, leadership excellence, and business outcomes.

The Content Strategist will audit existing content and provide recommendations for new content types that resonate with field managers. They will partner closely with content contributors to source high-quality, relevant leadership development materials that meet requirements. The content will then be curated into user-centered experiences that simplify complex leadership topics through minimalist design principles. Measuring, tracking, and analyzing performance data will be crucial to optimizing the content and maximizing its efficiency.

Ensuring core messaging alignment across the Manager Enablement program will be a key responsibility, as will aligning the cross functional teams with the content strategy. The Content Strategist will also partner with SMEs to map primary leadership use cases to the content, and collaborate cross-functionally (AFX, Field, PMM, WWSO, Global Marketing) to create manager development workflows. Integrating AWS leadership best practices with organizational top-line messaging will also be a priority. Additionally, they will define the target audience for workflows with input from Field and WWSO teams, establish delivery mechanisms, and curate enablement content (e.g., leadership development modules, coaching videos) based on SME input and user feedback.


Key job responsibilities
• Auditing existing content and providing recommendations for new content types that resonate with field managers
• Partnering with content contributors to source high-quality, relevant leadership development content that meets requirements
• Curating content into user-centered experiences that simplify complex leadership topics through minimalist design principles
• Measuring, tracking, and analyzing performance data to optimize content and maximize efficiency
• Ensuring core messaging alignment across the Manager Enablement program
• Aligning WWSO industry and solutions with the leadership content curation
• Partnering with SMEs to map primary leadership use cases to the content
• Collaborating cross-functionally to create manager development workflows
• Integrating AWS leadership best practices with organizational top-line messaging
• Defining target audiences for workflows with input from Field and WWSO teams
• Establishing delivery mechanisms and curating enablement content based on SME input and user feedback


A day in the life
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

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About the team
The Global Enablement Programs leader is responsible for working backwards from the field needs to define the enablement strategy within a highly matrixed organization. They ensure relevance and adoption of our global roster of programs, continue to evolve and develop state-of-the-art enablement programs, and scale new programs, all whilst hiring and developing the best builders and leaders within the organization.