The role 

The role is for a Content Marketing Manager to work across our acquisition activities, creating content that enables us to attract and acquire target customers by utilising organic and paid channels. The role reports directly to our Head of Content and will collaborate closely with our Acquisition Team, which comprises SEO, affiliates, and paid marketing. 

The person in this role will be instrumental in shaping our approach to creating user journeys that maximise activation intent across our priority regions. This will include working with SEO and growth marketers to form a conversion rate optimisation experiment roadmap, developing a scaleable approach to global content generation and collaborating on integrated marketing campaigns that capitalise on timebound opportunities.

What excites you

Create messaging frameworks for integrated campaigns Create and test content across multiple formats, including video, social, display advertising and long-form blogs and guides Create personalised prospect journeys across paid campaigns Ensure that content across owned channels are SEO-optimised and at a consistently high standard  Where appropriate, appoint and manage external contributors to assist in producing content Be a tone of voice champion and support the wider Content Team in QA’ing content created by others across the organisation

What excites us

You don’t need to have experience of the payments or financial worlds. Rather, you’ll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts - internally and externally. You’ll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them.

You will have previous experience working in a B2B marketing content role.  You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines. You have experience of creating written, spoken and multimedia content, including blogs, emails, webinars, video scripts and infographics.  You are highly capable of writing both short and long-form copy, ensuring topics are digestible and engaging. You use data to validate ideas and measure impact, while valuing the creative spark you bring.  You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.  You’re at ease managing multiple projects at once and have strong time management skills.  You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work. You have experience and are at ease using CMS. You have a strong understanding of SEO and you will have worked on SEO-specific projects or with SEO managers before. UX copywriting experience would be beneficial but not essential.

We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply. 

Base salary range: £37,600 - £56,400

Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (£37,600 - £47,000) of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.