**Job Description :** **Job Title:** Consumer & Shopper Planning, CCA **Location:** Panama, Panama City **About us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new insights, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **About the Function:** Our Marketing team are creators, helping to build and champion some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future. A deep understanding of our consumers, behaviours, trends, and technologies underpins everything we do. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **About the team:** It is an extraordinary opportunity **to shape the future of Diageo Caribbean and Central America (CCA).** We are looking for a **curious, motivated, and highly expert strategic planner** who can bring sharp insight and consumer-and-shopper-centric thinking to the heart of our decision making, from development of our growth strategies to execution drivers. It will also support key projects for the business, working closely with Innovation, Customer Marketing, and Marketing teams. This role reports to the Head of Consumer & Connections Planning in CCA. Caribbean and Central America market (CCA) is a very dynamic market with a large geographical footprint (37 countries) that operates under a distributor based RTC model. CCA office hub is in Panama, where we also host the Latin America Innovation Technology Center. CCA is a Diageo business unit that generates approximately $300m in net sales value, where Scotch category accounts for 70% of sales, predominantly playing in the Premium and Super Premium segments. Diageo share of market in Scotch varies from 45% to 75% across the region – making us the number one player. **The Role Requires** Our role as Consumer Planners in Diageo is to **act as bold agents of growth** who lead the business with ideas and strategies **powered by insight and foresight** , **to shape the future of social celebration** and bring value for consumers, customers and Diageo. Our function is rooted in a Planning philosophy and mentality and goes well **beyond functional research delivery.** **This role requires:** + Inspiring **leadership** and effective **influencing** skills across a diverse collaborator group, leading to genuine impact on delivering our ambition. + Proactive fueling the business with **consumer/ shopper led provocations** and implications to drive penetration grow + **Integrative Thinking** to synthesizes data and understanding from multiple sources in few core messages in an actionable way + **Be externally diligent** - to culture, trends & marketplace dynamics, to detect the factors that could positively or negatively impact growth + **P** **rioritization** **Top 5 Accountabilities:** + Own the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans. + Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities. + Effectively influences the business to make the right consumer/shopper led strategic and commercially savvy decisions. + Champion continuous optimization, ensuring that measurement & evaluation is integrated into learning plans and regularly applied to drive growth and increase productivity of our A&P spend. + Effective management of research & planning budgets. **Qualifications & Experience Required** + +6 years of Strategic Planning experience and/or Market & Consumer Research in FMCG, either at agency or client side + Strong communication (including storytelling) and influencing skills across senior levels. + Externally diligent (customers, competitors, economics, business trends) to ensure the plans reflect opportunities and issues + Well-versed in fundamentals of qualitative & quantitative research (choosing methodologies, designing projects, interpreting observations and data, reporting with clarity and flair) + Strong Analytical Skills and confirmed ability to distill multiple set of data to uncover insights and turning them into actionable business recommendations. + Comfortable working in areas of ambiguity even in the absence of high levels of data + Truly collaborative, a critical great teammate but an objective voice of reason + Commercial savvy and creative; while intellectually rigorous in the thinking - super knowledgable both the art and the science of Planning. + English Proficiency level. This role is based in Panama. **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you include this information when submitting your application._ **Worker Type :** Regular **Primary Location:** Panama City **Additional Locations :** **Job Posting Start Date :** 2025-06-10 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)