**Job Description :** **Job Title:** Consumer Planning Manager **About the Function:** Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **About the role:** Diageo is committed to becoming the best performing, most trusted and respected consumer products company in the world. Being passionate about our consumers and customers sits both at the heart of our values and how we will deliver our performance ambition in every country where Diageo operates. Our role as Consumer Planners in Diageo is ‘to lead the total business with ideas and insights that sell more.’ Our stakeholders expect us to excel at leveraging our unique skill at leading the business to make the right strategic and commercially savvy evidence- based decisions within the ever-changing context of our consumers and customers lives. Our function is rooted in a ‘Planning’ philosophy and mindset. We have an industry recognized track record of thought leadership, beyond functional research expertise, strongly influencing brand building thinking and how we do marketing at Diageo. We seek to attract the most promising leaders and inspire them to deliver their best work ever. As a Consumer Planning community we are committed to investing in our people - in capability development, coaching and building powerful relationships within Planning, cross-functionally and with our agency partners. To achieve our ambition and realize our potential, our planners must be much more than skilled research practitioners. They must be able to: + Define and articulate opportunities for brand/category/market growth + Synthesize data and understanding from multiple sources - quantitative and qualitative – and join the dots in a meaningful, actionable way. + Uncover deep insight but also generate the implications that will drive growth. + Apply insights from measurement and evaluation to improve the efficiency of our A&P spend. + Boldly prioritise the finite time available to focus on tasks that add maximum value to Diageo - stop or delegate everything else. + Effectively influence the business to make the right consumer/ shopper led strategic and commercially savvy decisions. + Fuel the business with consumer/ shopper led provocations and understanding to instigate change. + Externally diligent - to culture, trends and market place dynamics to detect the factors that could positively or negatively impact growth. **Role Responsibilities:** + To manage and build the relationship with key external agency partners, brand team, innovation and finance team in Uganda and build understanding of the value of consumer / shopper input / planning skills among the teams. + Bold, influential leaders who are inspired by proactively shaping the business and future trends. + Deeply curious about consumers, shoppers, our brands and markets. + Immersed in culture and obsessive about harnessing it. + Innovative and creative but also intellectually rigorous in the thinking - a master of both the art and the science of Planning. + Truly collaborative, a key team player but an objective voice of reason. + An industry thought leader and agitator **Experience / skills required:** + Bold, influential leaders who are inspired by proactively shaping the business and future trends + Proven track record in research/planning roles with a significant focus on strategic brand planning, brand positioning and evidence of sound quantitative analysis. + Immersed in culture and obsessive about harnessing it. + Innovative and creative but also intellectually rigorous in the thinking - a master of both the art and the science of Planning + Truly collaborative, a key team player but an objective voice of reason + Extensive and proven experience in multimarket, complex environments. + Insatiable curiosity for understanding consumers, shoppers, and the world they exist in, with evidence in applying this to drive brand growth. + An individual with the ability to influence across senior levels in the Category and Brand Communities. + 7+ years relevant experience in research/planning related fields + Bachelor’s degree in Statistics or related fields, Masters is added advantage. **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._ **Worker Type :** Regular **Primary Location:** Portbell Brewery **Additional Locations :** **Job Posting Start Date :** 2025-09-11 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)