Job Description :

Job Title: Consumer Planner/ Consumer Insights Manager - Poland

Location: Warsaw

About us 

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! 

About the role 

It is an extraordinary opportunity to shape the future of Diageo. We are looking for a curious, motivated, and highly experienced strategic planner who can bring sharp insight and consumer-and-shopper-centric thinking to the heart of our decision making, from development of our growth strategies to execution drivers. It will also support key strategic planning projects for the business, working closely with Innovation, Customer Marketing, and Marketing teams.  This role reports to the Head of Marketing Poland. 

Our role as Consumer Planners in Diageo is to take care of total business with ideas and insights that sell more. Our function is rooted in a ‘Strategic Planning’ philosophy and mentality, and goes well beyond functional research delivery. 

Your Key Responsibilities 

Inspiring leadership and effective influencing skills across a diverse partner group, leading to genuine impact on delivering our ambition.  

Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration grow 

Integrative Thinking to synthesize data and understanding from multiple sources in few core messages in a practical way 

Be externally diligent - to culture, trends & market place dynamics,  to detect the factors that could positively or negatively impact growth  

Tenacious prioritization 

Lead the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans 

Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities. 

Influences the business to make the right consumer/shopper led strategic and commercially savvy decisions. 

Champion continuous optimization, ensuring that measurement & evaluation is integrated into learning plans and regularly applied to drive growth and increase productivity of our A&P spend Effective management of research & planning budgets.  

About you 

+7 years of Marketing/Market/Consumer Research in FMCG, either at agency or client side 

Communicator and influencing skills across senior levels to engage and drive consumer-centricity on decision-making. 

Externally attentive (customers, competitors, economics, business trends, etc) to ensure the plans reflect opportunities and issues 

Experience across all stages of primary and secondary research, from methodology selection to vendor management; while ensuring the results are delivered in clear and concise way. 

Strong Analytical Skills and ability to distill multiple set of data to uncover insights and turning them into concrete business recommendations 

Comfortable working in areas of ambiguity even in the absence of high levels of data 

Experience in working in multicultural complex environments 

Truly collaborative, a key teammate but an objective voice of reason  

Commercial savvy and creative; while intellectually rigorous in the thinking 

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere! And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

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