Job title:
Consumer Marketing Lead, Personal Health
Your role:
• Optimal allocation of local A&P spend as input for AOP cycles, BMC planning
• Localization of global content and local content creation (influencers, PR, etc) in collaboration with the Digital Business Leader – Consumer, Portfolio marketing, incl. omni-channel calendar (in which NPI sits) and portfolio management (SKU rationalization/ phase in phase out)
• Local insights about consumers, markets, competition and trends, and provides input to the Businesses during VPC and PDLM
• Based on the Personal Health Cluster Strategy and brand strategy in the Market, develops and implements the 24 month rolling Integrated Marketing Plan in the Market (LMAP).
• Drives Marketing team (Consumer Marketing Managers, Trade & Shopper Marketing Managers, Media & E-Trade, Social Commerce and professional marketing (for OHC and MCC) and Local Marketing Strategy and planning, owning the A&P spent responsibility.
• Responsible for effective BU planning based on granular SOB analyses: Partner with Regional BU Leader and Zone Business Marketing Managers to build the BU handshake and ongoing performance management against plan.
• Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, sell out, sell through, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI.
• Portfolio Marketing:
• Provides inputs to the cluster marketing for the definition of the 24 month planning including selection of the champion propositions / SoB
• Together with Commercial Leader & BU, determines product portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product and service portfolio is available on the market in time and with low costs of stock
• Champions the voice of the customer and manages a holistic customer experience in the Market across the product portfolio
• Drives localization of global content and local content creation (influencers, PR, etc), to ensure successful launch for new products/services/solutions in the market in collaboration with the Digital Business Consumer Leader and Trade Shopper Marketing Leader .
• Contributes actively to the development of new business models and new channels in collaboration with the Sales Leader (who leads)
• Drives consumer loyalty by aligning the necessary resources within the Market
• In collaboration with Insights & Analytics group responsible for validation of the local insights and source of business - Co-leads the CoE Insights & Analytics for the Personal Health Cluster in the Market (assigned resources from CoE Insights & Analytics residing in Group Marketing). Provide business with local insights about markets, competition and trends, and provides input to the Businesses during VPC and PDLM
You're the right fit if:Preferably 8-12 years of experience into Sales/ Trade Marketing/ E- Commerce.Should have experience of managing a team of 4-6 people.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
Indicate if this role is an office/field/onsite role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.