The Consumer Insights Manager will be responsible for championing the consumer and managing the innovation agenda across Hydration, Meals and Desserts brands in North America Including Capri-Sun, Kraft Mac and Cheese, Ore Ida, Jell-O and more! The Manager will have accountability for leading, planning, executing custom strategic market research and must also draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to the Kraft Heinz Meals innovation agenda. The Manager is responsible for identifying, developing and integrating consumer insights throughout these brands to drive a consumer first innovation vision and pipeline.
The Role – Key Skills:
Strategic: Be a key strategic business partner to Marketing team and a thought leader. Leverage their understanding of the consumer, research methodologies/techniques, best practices and experience to drive the business forward
Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
Impactful: Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business and consumer
An Owner: Possess a willingness to get your hands dirty, think and act like a start-up, and help bring the most impactful leaning plans without pre-packaged solutions or methodologies.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills; Highly adaptable, works well in an environment of change
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
Self-motivated: Ability to handle many workstreams, competing priorities and distill a plan that can be implemented for the team
Analytical: Ability to see through data and recognize patterns to inform brand actions
Collaborator: Team player, works well in a fast-paced entrepreneurial environment
Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results
Influence: Ability to influence at senior levels of an organization and drive focus and impact
Key responsibilities
Key strategic insights partner to the North American HDM Team.
Leads, plans and executes the Consumer Insights innovation road map development inclusive of whitespace identification research, ideation and co-creation sprints, and validation research as you shepherd concepts through the stage-gate process.
Create risk-based learning plans, challenging status quo while working collaboratively with the cross-functional team.
Shape the long term (3, 5 and 10 year) category story and innovation go to market strategy for the HDM categories through right-sized consumer learning and influential storytelling.
Requires working in high levels of ambiguity; creating strategic direction for growth opportunities.
Qualifications
Minimum Bachelor's Degree. Advanced Degree Preferred
Strong experience in strategic insights/consumer insights roles, preferably at a CPG manufacturer or a combination of CPG and vendor/agency side experience showcasing increasing responsibilities and scope.
Proficient in various market research techniques, including both qualitative and quantitative methods; Experience using these tools for innovation development strongly preferred.
Thrives in agile ways of working and has a track record of strong collaboration with cross-functional partners like Marketing, R&D, Supply Chain, Sensory and more.
Experience working with both primary and secondary data sources
Working knowledge of syndicated research tools (e.g. Nielsen, Circana, Mintel, etc).
Proven ability to distill insights and drive impact into an organization – bringing the consumer to forefront.
High level of tolerance for working in ambiguity, managing change and driving change management.
Excells at storytelling in creative and impactful ways – excellent communication, organization and presentation skills (written, oral, and across Microsoft Office Suite).
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$102,100.00 – $127,600.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.