Communications Manager
Pepsi
Overview If you have the passion, creativity and experience to represent a leading global food and beverage company with brands that are respected household names throughout the world, you have the opportunity to become a member PepsiCo. We are seeking a Brand Communications Manager to work on U.S. PR efforts, promoting and protecting the reputation of iconic brands including Trademark Pepsi brand and other Sparkling brands within the beverage portfolio. This role resides in a fast-paced and dynamic environment. The candidate will support the Brand Communications Director and is responsible for overseeing the development of PR strategy, creative, materials, day-to-day press activities, media outreach, agency support and execution. The ideal candidate will have a knowledge and passion for foodie culture, entertainment, sports, and culture. Responsibilities Support team in creating strategic communications plans grounded in key brand priorities for Pepsi and other Sparkling beverage brands Drive awareness of brand programs and elevate reputation of brands against pre-determined brand metrics Support team in always-on earned strategy and execute to elevate brand reputation Provide strategic counsel on high-level partnerships and programs including key talent and influencer deals, sports and media partnerships Create and/or review media materials and provide interview preparation that brings brand messaging to life Pitch and provide information to members of the media and relevant influencers, while also cultivating strong relationships with key reporters Support crisis and issues communications, as needed Provide thoughtful and timely review of external social media, influencer content, partnerships and sponsorships Partner with Internal Communications teammates on employee engagement efforts to build internal advocates for programming Regularly liaise and collaborate with PepsiCo brand and corporate communications team members as well as cross-functional stakeholders Liaise with cross-functional stakeholders related to PBUS business and communication priorities Stay informed of key issues and trends impacting the company and industry as well as current events that may impact programming Oversee and manage the work of agency teams, ensuring flawless execution, rigorous measurement and resources Compensation and Benefits: The expected compensation range for this position is between $106,400 - $178,100 Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan Qualifications Bachelor’s degree from four-year College or University, preferably with focus on Communications/Journalism/PR required. 7+ years of PR experience managing brand communications in a fast-moving consumer goods category preferred (agency or large corporate entity) Strong media relations skills including strategic planning and the ability to story-mine and pitch top-tier reporters Strong expertise in navigating influencer/talent/partnership programming and protocols Strong understanding of social media, including new and emerging channels and analytics Excellent oral and written communications skills – including presentations and media materials – and an ability to develop materials under tight timelines Proven track record of driving successful, insight-based, high-impact creative communications programs that deliver against brand business objectives, on time and within budget Proven ability to interact with, manage, and influence cross-functional teams and agency partners, and work in a matrixed environment Strong decision-making and problem-solving skills. Strong agency and/or client relationship management skills Excellent time management, organizational and project management skills EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement
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