**Position Overview** Marketing and Communications is responsible for internal and external communications and marketing across PNC, providing expertise to PNC’s business leaders, employees and supporting a customer-centric organization driving strategic communications and bold marketing and innovative solutions to support PNC’s business priorities. The Social Media Governance team aims to enhance our policy and governance efforts and further amplify our brand narrative through social media employee advocacy programs. We are seeking a highly motivated and experienced social media professional to join our team to help support the strategy and execution of advocacy programs across our lines of business. If you are passionate about working with stakeholders across the firm to bring the PNC brand to life on social media, we want to hear from you. At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company’s success. This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion. Specific Job Functions: • Own day-to-day governance and enablement support and recommend strategies for advocacy programs in partnership with Communications Manager. • Identify opportunities to enhance risk mitigation strategies and support compliance. • Collaborate cross-functionally and develop strong working relationships internally with Program Leads, MarCom partners, Legal/Compliance, and externally with social media platform and technology partners. • Clearly articulate enterprise social media policy, best practices, and processes with stakeholders and participate in training and education efforts for consistent engagement & execution. • Support program optimizations through data analytics and develop measurement and reporting in conjunction with analytics partners to capture social efforts. • Evaluate social media initiatives through the lens of brand safety and strong performance, and support recommendations with data insights and industry trends. • Guide the creation of compelling social-first content and resources that align with key business priorities. Ideal Candidate: • Possesses a genuine passion for social media, a curiosity for industry trends, and an understanding of employee advocacy efforts to drive business outcomes. • Demonstrates an ability to thrive in an ever-changing social media environment, showing flexibility and adaptability as the Social Media Governance team evolves and enhances operating processes. • Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously, to ensure the timely and efficient support of advocacy programs. • Ability to translate key performance indicators into actionable insights for program optimizations. • Maintain a proactive, creative, and innovative mindset to continually improve and optimize governance and enablement efforts. Experience & Qualifications: • 3+ years’ social media experience with a proven track record of successfully developing and implementing strategies to drive brand awareness and engagement. • Experience leading relationships with internal and external partners and providing actionable feedback to drive performance. • Social media management technology (Hearsay, Everyone Social, Sprinklr, SOCi) experience is preferred. **Job Description** + Implements strategic priorities and initiatives. Consults on a variety of internal and external communications. + Consults in the implementation of communication strategies; plans, researches, and develops of content for increasingly complex communications initiatives. + Identifies issues and opportunities, consults with organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message. + Coordinates final review and approval before internal or external communications are released. + May lead project teams, influences outcomes, and evaluates success as appropriate. + Leads preparation and synthesis of communications data; presents to management for decisioning. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: + **Customer Focused** - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. + **Managing Risk** - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. **Qualifications** Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. **Preferred Skills** Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning **Competencies** Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, Strategic **Work Experience** Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. **Education** Bachelors **Certifications** No Required Certification(s) **Licenses** No Required License(s) **Pay Transparency** Base Salary: $71,500.00 – $119,600.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. **Application Window** Generally, this opening is expected to be posted for two business days from 06/12/2025, although it may be longer with business discretion. **Benefits** PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards (http://yourpnctotalrewards.com) . **Disability Accommodations Statement** If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. **Equal Employment Opportunity (EEO)** PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. **California Residents** Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNC\_CCPA\_Privacy\_Disclosure\_Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.