Communication Leader, GulfAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

EL Middle East & ELDS MEA Communication

Your role and responsibilities

In this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications.The work model for the role is: {onsite)This role is contributing to the {electrification} in {UAE}. You will be mainly accountable for:•\tDeveloping and executing the external thought leadership and social media communications strategy and messaging that elevates the position of Distribution Solutions locally and supports the local division strategy.•\texecuting local Marketing Communications strategies and action plans to support the local division growth ambitions and strategy.•\tPlanning and managing the content for different states of the buying funnel – awareness, consideration, intent to purchase. •\tLeading the local external customer communications and thought leadership editorial calendar, content and storyline through all communication channels to establish coherent internal and external messaging and customer engagement along the buying funnel. Creation of materials can include, but are not limited to internal articles, external customer success stories, case studies, customer presentations, scripts, podcasts, market collateral, etc. •\tEnsuring positioning and impact of the local divisions related content in local external and internal communications channels in support of the local division strategy. Follows global KPIs to track and improve communications effectiveness across various trade media and channels. Maintain effective measurement and monitoring workflow for their area of scope. •\tDeveloping a robust communications network, seeks to promote and gain knowledge of current practices and innovation.

Qualifications for the role

\tBachelor’s degree in marketing, Advertising, PR, Communications, Journalism, or a related field \tMinimum of 8+ years’ experience in communications and/or marketing positions\tStrong writing and editing skills. Experience executing lead and nurturing customer communications campaigns is a must. A writing exercise will be included as part of the recruitment process\tHighly collaborative leader who can lead in a matrixed organization. Experience managing outside vendors, excellent at building relationships.\tProficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Pardot or similar\tExcellent analytical and time-management skills\tStrong project management skills with an ability to work on multiple projects concurrently. Experience working with B2B companies, engineering, technology, sustainability or energy

BenefitsRetirement planMore about us

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