As pioneers and global leader, Hiab is ambitious to write forward our success story, inspiring and shaping our industry. The world in which we operate with our class-leading products, intelligent services and innovative digital solutions is constantly changing.

 

 

Together, we keep everyday life moving to build a better tomorrow

Are you a strategic thinker with a passion for commercial growth and data-driven decision-making? Do you thrive in dynamic, hands-on roles that drive real business impact? At Hiab, we’re looking for a Manager, Commercial Excellence (CE) - CRM, CPQ to help us elevate our global sales performance across six business divisions. In this high-impact role, you'll work closely with sales leaders and frontline teams to shape strategy, optimize processes, and implement tools that accelerate growth. If you're ready to make a measurable difference in a fast-paced, international environment, we’d love to hear from you.

 

This position will be based in Helsinki, Finland. 

 

Main tasks and responsibilities

Lead initiatives to drive CRM adoption across the organization, ensuring its effective use to optimize sales processes and support Hiab’s growth objectives.

Define and prioritize CRM system development initiatives based on business needs defined by company strategy, input from frontline sales teams, requirements from divisions.

Primary point of contact for frontline managers and divisions on CRM-related questions & training related to sales management and commercial reporting.

Define and prioritize customer master data requirements, overseeing key decisions on system enhancements and mass updates to ensure data reliability, consistency, and alignment with sales and marketing objectives.

Lead CPQ change management for the CSCs (Customer Service Center) implementation, managing rollout activities, ensuring smooth adoption, and driving continuous improvement by gathering feedback, addressing issues, and aligning stakeholders to optimize the solution post-launch.

Design, create and maintain the data model, access management, and data quality for pipeline and other transactional CRM data in CRM Analytics, ensuring data reliability, consistency, and alignment with financial reporting.

Create and maintain Sales Activity dashboards divisions & front line sales teams to enable data-driven sales management & better demand forecasting.

Create and maintain CRM & CPQ adoption KPIs and dashboards to monitor system usage and identify areas for improvement, ensuring the optimal utilization of CRM & CPQ tools.

Create & maintain performance reporting for customer master data quality

What you’ll need to succeed

 

Experienced in change management and project management in commercial operations

5+ years of experience in Commercial Excellence, Sales Operations, or CRM/CPQ management

Strong expertise in CRM systems (e.g., Salesforce, MS Dynamics) and CPQ tools, including implementation and management

Demonstrated ability to manage cross-functional projects with multiple stakeholders, including senior leadership

Ability to align initiatives with business goals and develop strategies for sales process improvement and growth

Proficiency in handling complex data sets and utilizing data analytics platforms, visualization tools, and modern reporting solutions

Effectively engage with a diverse range of stakeholders, including sales teams and senior leadership

Deep understanding of sales and marketing needs, ensuring solutions are user-centric and drive measurable outcomes

A proactive and hands-on approach to identifying and addressing challenges in sales processes and CRM/CPQ adoption

 

 

You will be part of

If you are excited about this opportunity, please submit your application/CV in English. We look forward to hearing from you!

 

Interested to join?

Please note that the recruitment process for this position is coordinated by our HR team part of Hiab Business Services based in Bulgaria.

 

Hiab (Nasdaq Helsinki: HIAB) is a leading provider of smart and sustainable on road load-handling solutions, committed to delivering the best customer experience every day with the most engaged people and partners. Hiab's premium equipment includes HIAB, EFFER and ARGOS loader cranes, MOFFETT and PRINCETON truck mounted forklifts, LOGLIFT forestry cranes, JONSERED recycling cranes, MULTILIFT skiploaders and hooklifts, GALFAB roll-off cable hoists, ZEPRO, DEL and WALTCO tail lifts, and the service brand HIPERFORM, a comprehensive suite of smart solutions that help maximise the life-cycle value of Hiab’s equipment.  
As the industry pioneer, Hiab continues to make on road load-handling smarter, safer and more sustainable to build a better tomorrow. Globally, Hiab is represented on every continent through its extensive network of 3,000 own and partner sales and service locations, enabling delivery to over 100 countries. The company's continuing operations sales in 2024 totalled approximately EUR 1.6 billion and it employs over 4,000 people. www.hiabgroup.com