Department:

Product & Loyalty

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

As the CoBrand Acquisitions Program Manager at Southwest Airlines, you’ll lead a high-impact, high-visibility program that powers a multi-billion-dollar credit card portfolio. This role is all about driving growth, including spearheading new account acquisitions through strategic marketing campaigns, digital innovation, and customer experience enhancements. You’ll oversee the full acquisitions roadmap, from ideation to in-market launch, partnering closely with internal Teams across Digital, Technology, Marketing, Legal, Finance, and Go-To-Market, as well as our external partner, Chase. You’ll guide capacity planning and trade-offs, ensure business needs are translated into technical requirements, support testing and quality control, and uphold contractual obligations with stakeholders. You’ll also generate and communicate financial estimates, and regularly deliver performance reporting to Senior Leadership. If you're looking to make a measurable impact in a role that blends strategy, execution, and cross-functional leadership, this is where your next big career move can take off.

Additional details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.   

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

ResponsibilitiesLead acquisition technology and digital ideation, development and launches for large, cross-functional capabilities and enhancements with Digital and Technology partners, to optimize and generate new credit card accountsDevelop business cases leveraging tech estimates with analytical partners, oversee technical business requirements that meet business needs, collaborate on project plans, facilitate capacity discussion and trade-offsDevelop contractual language in partnership with legal counsel, and ensure contractual obligations are met via business requirements, project plans, go-to-market implementation and in-market deliveryAnalyze competitive landscape and leverage industry knowledge, business process, customer insights, and/or future needs to identify new opportunities or key challenges, diagnose root causes, and recommend performance drivers in order to create new revenue streamsBuild strong relationships with financial services partners and internal teamsCommunication proactively and regularly with partners on risks, actions, milestones, and performance updates, championing key initiatives and facilitating successful and timely implementationDrive analytical partners for performance updates, storytelling and presentation content for senior leader updatesMay perform other job duties as directed by Employee’s Leaders

Knowledge, Skills and AbilitiesSkilled in product management and project managementKnowledge of acquisitions marketing, digital marketing, including mobile marketing, website/ecommerce, social media, and/or other channels where financial contribution is significantKnowledge of competitive landscape, and customer insights with vision to innovate and champion new products, programs and CX/UX from development to launchKnowledgeable in technical project leadership and management, across large/diverse teamsKnowledge of credit card industry, consumer financial services, banking, payments industry, as well as financial or credit card product developmentSkilled in developing business cases and executing against a strategic product planSkilled in strategic thinking and marketing strategySkilled in complex and/or technical problem solving, mathematics, and analytics to develop and evaluate options and implement solutionsSkilled in partner management and relationship-buildingAbility to communicate in a flexible and effective mannerAbility to tell a compelling and relevant story that conveys well thought-out recommendationsAbility to gain commitment to shared goals with peers, team, external partner and Marketing departmentAbility to establish and maintain effective working relationships with external partner and other departments in order to influence business decisionsAbility to demonstrate high emotional intelligence in various situations dealing with both internal and external resourcesSkilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problemsEducationRequired - High School Diploma or GED -

ExperienceAdvanced level experience, seasoned and specialized knowledge in:Product managementAcquisitions marketingTechnical and digital optimization, technical problem solvingDigital/online marketing, direct mail, or email marketing

Licensing/CertificationN/A

Physical AbilitiesAbility to perform work duties from [limited space work station/desk/office area] for extended periods of timeAbility to communicate and interact with others in the English language to meet the demands of the jobAbility to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other QualificationsMust maintain a well-groomed appearance per Company appearance standards as described in established guidelinesMust be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986Must be at least 18 years of ageMust be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits

Competitive market salary from $100,700.00 - $111,900.00 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.  

Benefits you’ll love

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)  Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***Competitive health insurance for you and your eligible dependents (including pets)Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.  Explore more Benefits you’ll love: https://careers.southwestair.com/benefits  

   

*Pay amount does not guarantee employment for any particular period of time.  

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule  

and applicable IRS limits  

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule  and are made at the discretion of the Company. 

Southwest Airlines is an Equal Opportunity Employer.
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Job Posting End Date
07/24/2025