大陆集团专业开发前沿性技术与服务，以人和货物运输为着眼点，致力于打造可持续且可联动的交通方式。集团成立于 1871 年，作为一家科技企业，它负责为车辆、机器、交通及运输行业提供安全、高效、智能且经济实惠的解决方案。2022 年，大陆集团实现营收 394 亿欧元，目前在全球 57 个国家和市场地区雇用约 20 万名员工。 轮胎子集团凭借其为汽车、卡车、公共汽车、两轮和特种轮胎领域打造的优质产品组合，已成为创新型轮胎技术解决方案的代名词。集团以轮胎与促进可持续发展为着眼点，相应推出了多款智能型产品和服务。针对专业经销商和车队管理商，轮胎子集团在其他服务的基础上，为之打造了数字轮胎监控和轮胎管理系统，从而在保持车队机动性的同时，亦提高了车队效率。凭借其轮胎业务，大陆集团为实现安全、高效以及环保的交通方式做出了重要贡献。 Retail Marketing Promotion Strategy ▪ Develop annual overall B2C marketing strategy and planning according to branding theme, whole year campaign roadmap, pro-active strategic proposals for driving business opportunities ▪ Execute creative solutions related to retail marketing needs (in-store communication / Product Imagery/ services), from briefing to design, planning, production and distribution. ▪ Budget control Retail Empowerment program ▪ Initiate retail empowerment project such as Tiktok /Gaode activities to drive sales. ▪ Design activity mechanism and project lead to implement nationwide. ▪ Area activity such as Winter tire tiktok competition activities. ▪ Product focused promotion i.e. Sporty tire promotion. Retail focused activity ▪ Initiate project with retail, sales, brand marketing and vendor ▪ Well organized preparation and communication with stakeholders ▪ Coordinate different teams like retail, brand marketing, sales to ensure the achievement of efficiency and effectiveness of retail excellence ▪ Track and monitor KPIs to drive sell-out growth on retail level and brand performance to ensure consistent excellence across the retail network. B2C Promotion ▪ Analyze current market situation with pricing, intelligence, produce, O2O etc functions to develop practical promotion scheme ▪Communication between sales and vendors timely to fix consumers' issue ▪Implement B2C Promotion and review result Retail excellence solution ▪Retail buyin and sell out drive sales ▪ Role model City/Store ▪Support cross project retail related topic i.e. Worryfree/ Sales PK match College degree or equivalent preferably sales or channel marketing background Good in English and communication 3-5 years working experience in tire industry Excellent communication knowledge with sales Vendor management experience Advanced experience in cooperation with sales and retailers is a plus Team working experience Muliti-international company working or cooperation experience is a plus Ready to drive with Continental? Take the first step and fill in the online application.