Beckman Coulter Life Sciences’ mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you’ll help drive our vision of accelerating answers—and our commitment to excellence.
Beckman Coulter Life Sciences is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
Do you want to work in our Japan Marketing team? Do you enjoy the product marketing in Life Science industry? Then read on!
We are currently seeking a Clinical Flow Cytometry Product Manager, Japan who will be responsible for building and leading market strategy in Japan.
This position is part of the Marketing Japan located in Tokyo, Japan and will be remote.
In this role, you will be responsible for:
Lead the development and execution of the marketing strategy and initiatives of Clinical Flow Cytometry Products in Japan that result in increasing share, sales and profit growth
Create and execute launch plans for new products to ensure rapid sales growth and collaborate closely with global teams to effectively introduce and deploy global strategies domestically, obtaining necessary support for the local team and customers.
Maximize lead generation using traditional and digital marketing methods in cooperation with commercial marketing and create promotional content that clearly communicates the product's value proposition to customers.
Lead the application for local registration of IVD and Medical device working with RA team.
Optimize and implement product and application training for sales representatives to improve skill and knowledge for sales activities.
Support local teams and customers on local product quality, supply and other type of issues and inquiries in sales process with collaboration with global and local stakeholders.
Build and manage KOL network in the clinical flow cytometry field
Partner effectively with key stakeholders in sales, commercial marketing, field application, service, QRA, Logistics, Business units and global marketing.
The essential requirements for the job include:
Bachelor’s degree in biology, medical science, pharmacy or related discipline is required. Master’s Degree and PhD preferred.
3+ years of experience in clinical devices, pharmaceutical or healthcare industry.
Building Internal and external customer relations with good knowledge of the industry and interpersonal skills
Excellent writing and verbal communication skills in both Japanese and English
Travel, Motor Vehicle Record & Physical/Environment Requirements:
Up to 20% of travel is required
It would be a plus if you also possess previous experience in:
Experience of filed application specialist
Experience in clinical testing field or industry
Experience in product management and market development
At Beckman Coulter Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Life Sciences can provide.
Responsibilities
Product Manager – Flow Cytometryプロダクトラインの国内の臨床市場におけるマーケティング戦略の計画と実行をリードし、製品群のマネジメントを実施する。
Planning
Marketing Planを営業部・学術部の協力のもと作成と実行をリードして、担当製品のビジネス目標達成を目指す市場分析（市場規模、シェア、Revenue Trend、顧客ニーズ、競合Action分析）MEKKO/Water Fall Chartなど自社活動分析（売上、価格、Win Rate, Visibilityなど）と戦略（Target Market, 4P）売上Planning新製品のロンチプラン作成展示会やWebなどからのリード構築を最大化するプランを作成する製品のValue Propositionを顧客にわかる言葉で伝えられるPromotional Toolのコンテンツ作成を行う。Global Teamとの緻密なコミュニケーションにより、Global戦略の効果的な国内導入・展開を行うとともに、国内市場に必要なサポートを得る。Communication
目標達成に向け、他のチームとの協働をリードする（営業、学術、サービス、RA/QA、L&D、法務、ITなど）必要に応じて、営業・サービス担当者と同行し、製品説明を顧客または代理店に行う事で、製品採用へのサポートを行う。国内のKOLを特定し、効果的なKOLマネジメントを行う。Sales Training
グローバルで展開される営業担当者向け製品・アプリケーション・営業スキルトレーニングを最適化し、展開する。国内マーケットに必要なセールス向けトレーニング、ツールを作成、展開する。営業担当者による代理店向けトレーニング資料を作成、実施をサポートする。製品のマネジメント
中長期Product Roadmapの作成および、市場予測、マーケットシェア、自社製品の販売予測を行う。担当製品群のライフサイクルのマネジメントを行う（新製品導入プラン、製品販売中止プランの作成と実行をリード）製品クレームが発生した際、関連部署との協働によりしかるべき対処を行う。製品戦略にリンクした価格設定を行う。顧客の要望(VOC)をベースに、顧客ニーズを製品に反映させるべくGlobalチームへの要望を出す。必要に応じて医療機器・体外診断薬の申請を薬事チームと連携して行う。その他、製品に関わる事務全般Financial
担当製品群のP&Lマネジメントを行う。製品別Rolling Forecastの作成による適正在庫の管理を行う事で、在庫負担を低減する。FC01-FC12により、年間のSales estimationを算出・管理し、Globalへの報告をサポートする。Required Skills
医療系・ライフサイエンス系の学歴医療機器・体外診断薬・医薬品・ヘルスケア業界での3年以上の業務経験複数の部署との社内調整を円滑に実施ビジネス英語 中級以上（会話、ライティング）プロダクトマネージメント職務経験3年以上の経験 歓迎マーケティング職務経験 3年以上の経験 歓迎フィールドアプリケーション職務経験 3年以上の経験 歓迎臨床検査関連の業務(遺伝子、フローサイトメーターなど)の経験 歓迎Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.