The CRO is a pivotal role that is responsible for aligning with the technology team in creating a comprehensive sales and marketing plan/strategy/roadmap for achieving the business goals. Additional responsibilities include developing the overall product messaging and positioning, supporting customer presentations, marketing collateral, demos, videos, sales enablement materials, sustaining marketing activities and industry engagements.
Responsibilities
Create a standardized outreach for current and future clients and coordinate its implementation across sales channels, client management, and marketing and communicationsDevelop growth strategies with the senior leadership teamCreate accountability within the company by developing appropriate metrics and coordinating compensation and promotions with these metricsProspect and close relationships with key target clientsMonitor the revenue pipeline and leads, adjusting as necessary to create sustainable growthDrive marketing leadership to create and execute winning marketing strategies to drive profitable growthInspire customer success leadership to define and deliver on the customer value proposition, without sacrificing profitability targets.Propel sales leadership to develop and implement revenue driving strategies, which create long-term customer and business value.Establish both short-term results and long-term strategy, including revenue forecastingMonitor the strategies and processes across the revenue cycle from customer acquisition to engagement to successFill management gaps by building and training individuals and teams in Sales and Account ManagementDevelop and implement robust sales management processes – pipeline, account planning, and proposalsOversee all Channel/Partner Development -- adding new sales channels and 3rd party resellers and partners if applicableDrive a “lean startup” style environment of constant experimentation and learningLeverage customer research (quantity and quality) to provide strategic leadership for brand architecture and positioningQualifications
A curiosity focused on finding new ways to market a productExperience with the development and roll-out of sales training program10+ years executive level experience in leading sales, lead generation and marketing teams in a SaaS/enterprise software environmentMastery of negotiations and contractual terms analysisDemonstrable experience designing and/or identifying repeatable and scalable operationsAn operator's understanding of the sales funnel data and managementBusiness intelligence, data analytics, and reporting industry background preferredThe product and marketplace authority necessary to influence product management, marketing, design, operations and engineeringBachelor’s Degree (or Higher)