The role sits on the Executive Management Board for International and reports into the International CEO and requires strategic vision, hands-on leadership and exceptional communication skills to lead a function of c.30 employees, across UK, Europe and Asia.
Your New Role
Be a strategic partner to key stakeholders across the business to ensure alignment between marketing and business priorities that maximises the impact of the Marcomms budget and capabilities and drives commercial outcomes.
Develop a holistic and robust planning approach across the full Marcomms function that enables the creation and execution of a comprehensive marketing and communications strategy
Drive a performance culture across the function that is data driven and focused on outcomes aligned to our business strategy.
Integrate market, customer and broker insights to create cohesive, personalised, multi-channel marketing and communications.
Strengthen and activate QBE’s global brand across International to build trust and preference, whilst ensuring global consistency and alignment.
Increase engagement, retention and market influence in customer segments where QBE can have a greater relationship with our end customers.
Drive broker engagement through targeted broker initiatives to improve attitudes, perception and preference.
Collaborate with QBE stakeholders to create effective corporate affairs briefing materials for senior executives that maximise their impact when engaging with key stakeholders in the market and society more broadly (e.g. political and regulatory discussions)
Provide leadership, direction, and coaching to build strong digital marketing and social media capability.
Develop and implement strong business cases for the introduction of new marketing technologies, agency solutions and resources that drive efficiencies or enhance the delivery of marketing capabilities.
Lead, nurture and develop a team of c.30 marketing and comms professionals, providing guidance and fostering a culture of collaboration and creativity.
About You
Proven leadership experience in the B2B financial/professional services sector (insurance/reinsurance experience would be an advantage) across Marketing, Internal Communications, Corporate Affairs and Media/Reputation management.
Strong team leadership skills with experience of creating a strong business partnership culture and driving new ways of working to achieve impactful results.
Experience of leading a Marcomms function through transformational change including developing and implementing new operating models and ways of working.
Experience of working within a matrix organisation, managing key stakeholders across the business and working in collaboration with Group Marketing and Comms function.
Exceptional stakeholder management skills and a strong communicator across all levels of the organisation, including experience of presenting at exco/board level.
Experience in using technology, data and analytics to take a data driven approach to marketing campaigns across multiple channels.
Strong background in planning, budgeting and executing marketing plans that are aligned to business strategy.
Why QBE? At My Best
At QBE, we want our people to feel rewarded and inspired to perform at their best, that’s why we have created “At My Best”. It’s our connection, our way of showing we have your back. We understand that one size doesn’t fit all and that priorities can change depending on your life stage. That is why our blend of wellbeing initiatives and benefits offer flexibility to suit what matters most to you. It’s in the culture of our business, our QBE DNA, to support our people. Everything we do is underpinned by our QBE DNA.
We’re an international insurer that’s building momentum towards realising our vision of becoming the most consistent and innovative risk partner. We can never really predict what’s around the corner, but at QBE we’re asking the right questions to enable a more resilient future – helping those around us build strength and embrace change to their advantage.
QBE aims to build a workplace that is fair and inclusive because we want to attract and retain the best people to do the job, we have adopted flexible working across the company and welcome this conversation (https://qbeeurope.com/careers/flex-qbe/).
With more than more than 13,000 people working across 27 countries, we’re big enough to make a real impact, but small enough to provide a friendly workplace, where people are down-to-earth, passionate, and kind.
To find out more about why you should work for QBE, visit our careers website.
At My Best - QBE Benefits
You are more than your work – and QBE is more than a workplace, which is why we provide you with the benefits, support and flexibility to help you concentrate on living your best life personally and professionally. As well as the benefits below we also offer an extensive choice of other options to suit you!
30 days holiday a year with the option to buy up to 2 additional days. Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours. Pension – you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary. Private medical insurance – we fund fully comprehensive private medical cover for you and all the family. Family friendly policies – we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent. Short term remote work abroad - you can request up to 20 days per year to work remotely from certain locations abroad. Sustainable investing - we believe sustainable integration is important for long term financial, environmental, and social outcomes. Our pension strategy supports our net-zero goal to achieve year-on-year reductions in carbon footprint, by investing more in green businesses than the broader market, so your savings are looking after the planet's future, as well as your own. Cycle-to-Work – benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of £5,000.
To find out more visit our Reward Page
QBE Awards
Some of the award’s QBE are proud to have won, been a finalist for, and shortlisted for include;
AXCO Global Insurance Awards 2024 Winner: Network Management of the Year
Insurance Business UK 5-Star Cyber Awards 2024: QBE rated as a 5-Star Cyber Insurer
UK IT Industry Awards 2023 Winner: Green Technology Innovation of the Year
Working Dads Employer Awards 2023 Winner: Parental Policies Award
Insurance Post British Insurance Awards 2023: QBE rated as a 5-Star Employee
You can view all our awards here
Inclusion of Diversity
We are striving to create a workplace culture where all our people feel included, and we are committed to building a diverse workforce that is reflective of the communities we operate in. We are proud to have partnerships with organisations such as Stonewall and Working Families, and our commitment to the Women in Finance Charter, the UN Women’s Empowerment Principles and Race at Work charter helps keep us accountable and transparent. For more information on our strategy targets please take a look at our Careers Page
Accessibility
Here at QBE, we are promoting an accessible workplace for all, which includes supporting candidates to perform at their best during their recruitment process. If you require any accommodations, please make your Talent Acquisition contact aware.
ESG & Sustainability
At QBE, we believe that integrating sustainability into our business helps us deliver on our purpose of enabling a more resilient future. Our three key focus areas include fostering an orderly and inclusive transition to a net-zero economy, enabling a sustainable and resilient workforce, and partnering for growth through innovative, sustainable, and impactful solutions. For further information regarding QBE’s sustainability targets, including our net-zero pledges and inclusion of diversity targets, and our award-winning impact investment initiative ‘Premiums4Good’, please visit our Sustainability homepage and read our latest Sustainability Report
What next? If you have a passion to contribute to QBE’s vision of enabling a more resilient future for our customers and the community, we encourage you to apply! Simply click the “apply” button to submit your CV and other relevant documents, and a member of our friendly Talent Acquisition team will be in contact to discuss your interest further if you meet the requirements of the role.
We believe this is our moment – what if it was yours too?
APPLY NOW and let’s make it happen!
Skills:
Brand Strategy, Coaching for success, Communication, Critical Thinking, Customer Service, Influencing, Intentional collaboration, Managing performance, Marketing Strategies, Navigating ambiguity, Presenting with Impact, Risk Management, Stakeholder Management, Strategic Agility, Strategic LeadershipHow to Apply:
To submit your application, click "Apply" and follow the step by step process.
Equal Employment Opportunity:
QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.