The Channel Marketing Manager plays a key role in driving international tourist acquisition through strategic channel marketing initiatives. This position focuses on optimizing performance across distribution partners—including OTAs, direct channels, social commerce platforms, and travel agents—by leveraging data insights, market trends, and innovative funnel strategies. The ideal candidate is a strategic thinker with strong analytical skills and a passion for delivering measurable commercial impact.

Responsibilities

Develop and implement funnel strategies to improve international tourist acquisition. Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights.

Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy.

Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness.

Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics.

Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market.

Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels.

Requirements

Bachelor’s degree or above

8+ years in marketing, ecommerce, media, or sales

Strong data mindset and experience with analytics tools

Proven success in driving innovation and transformation

Experience in international markets preferred

Background in travel, hospitality, OTA, or retail

Excellent strategic thinking, project management, and communication skills

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