Job Description

Channel Marketing Associate Manager – Away Frome Home

About the role

Develop and implement channel-specific marketing strategies to grow brand presence in away-from-home markets. Lead the development of customer activation plans, trade marketing strategies, and promotional campaigns. Analyze market trends, customer insights, and competitor activity to identify opportunities and optimize performance. Collaborate with BDMS, KAMs and brand teams to ensure alignment between marketing initiatives and commercial objectives. Manage and allocate the marketing and equipment budget efficiently. Develop and optimize the AFH portfolio based on market trends and needs. Drive innovation by identifying new marketing opportunities in the away-from-home landscape.

Skills needed

Strategic Channel Marketing & Trade Activation – Proven ability to develop and execute effective marketing strategies for the AFH channels. Proactive & Entrepreneurial Mindset – A self-starter who takes ownership, identifies opportunities, and drives results without waiting for direction. Data-Driven & Commercial Acumen – Strong analytical skills to interpret market trends, sales data, and customer insights, turning them into actionable marketing plans with measurable impact. Stakeholder Management & Collaboration – Ability to align with BDM’s, KAMs and external partners, ensuring seamless execution of marketing initiatives. Problem-Solving & Adaptability – Comfortable working in a fast-paced, dynamic environment, overcoming challenges and adjusting strategies based on evolving market conditions

Qualifications

5+ years of experience in channel marketing, trade marketing, or B2B marketing, preferably within the foodservice, FMCG, or hospitality sectors. Proven track record in developing and executing marketing strategies for away-from-home channels. Strong analytical skills with experience using market research, sales data, and performance metrics. Bachelor's or master’s degree in marketing, Business Administration, or a related field. Fluency in English and excellent communication skills.

Location(s)

Amsterdam

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.