Achieve company’s commercial targets in On Trade

Review and ensure developed channel strategies in-line with commercial strategies and drive execution excellence Drive projects to grow On Trade Channels (ie , customized channel activities)

Successful implementation of brand and portfolio campaigns in On Trade

Co-define On-Trade channel vision, review key insights & trending, evaluate past performance to identify and define strategies to achieve brand objectives for the coming years Plan and develop national consumer promotion programs for On Trade in accordance with brand calendar and guidelines Ensure OTIF execution of all activities and within budget Assist in evaluation of past campaigns to identify areas for improvement for future campaigns

Budget Management 

Co-plan for promotions & trade plans in On-Trade in accordance to the annual calendar to achieve effective and efficient selling in/out and in-store merchandising. Ensure cost efficiency and effective premium/POSM management to eliminate excessive wastage.

Continuously be equipped with consumer insights and trends 

To thoroughly understand consumer insights and convert them into actionable channel strategies. Regular engagement with sales team to identify opportunities in actual execution of channel strategies.

EOE Outlet Standards execution (PICOS)

Set Excellent Outlet Execution guidelines according to PICOS consumer drivers (availability, affordability and visibility) for On-Trade channel, with support and alignment from brand teams on annual basis and occasionally based on consumer & market needs/dynamics.

Key criteria:

Undergraduate in Business, Economics, Marketing or equivalent  5 years of sales / trade marketing working experience in FMCG industry preferably Proficient in English, literacy in other local language is an added advantage Strong analytical thinker with a drive for innovation and action. Collaborative team player focused on customer and consumer needs. Committed to growth through continuous personal development.