**Job Summary** We are seeking a skilled Digital Marketing Specialist with 2 to 5 years of experience to join our team in a hybrid work model. The ideal candidate will have expertise in MS Excel and a strong background in Internet Media specifically Display & Video and Insights Reporting. This role involves rotational shifts and requires proficiency in English for reading writing and speaking. **Responsibilities** + Develop and execute digital marketing strategies to enhance brand visibility and engagement across various platforms. + Analyze and interpret data using MS Excel to generate actionable insights for marketing campaigns. + Collaborate with cross-functional teams to create and optimize display and video advertising content. + Monitor and report on the performance of digital marketing campaigns providing insights and recommendations for improvement. + Utilize insights reporting to identify trends and opportunities for campaign optimization. + Manage and maintain relationships with media partners to ensure effective campaign delivery. + Oversee the implementation of digital marketing initiatives ensuring alignment with business objectives. + Conduct market research to stay updated on industry trends and competitor activities. + Implement A/B testing to evaluate the effectiveness of marketing strategies and tactics. + Ensure all digital marketing efforts comply with industry regulations and best practices. + Provide support in the development of marketing materials and presentations. + Assist in the planning and execution of promotional events and activities. + Contribute to the continuous improvement of digital marketing processes and tools. Qualifications + Possess strong analytical skills with proficiency in MS Excel for data analysis and reporting. + Demonstrate expertise in Internet Media particularly in Display & Video advertising. + Exhibit excellent communication skills in English both written and spoken. + Have experience in insights reporting and the ability to derive actionable insights from data. + Show adaptability to work in a rotational shift environment. + Display a proactive approach to problem-solving and decision-making. + Maintain a keen attention to detail and a commitment to quality in all tasks. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.