**Job Description** **工作内容：** + **品类规划与运作** ：利用数据分析工具，结合内外部数据源（如销售数据、市场趋势、消费者行为等），进行深入的品类洞察；根据洞察结果，设定明确的短期和长期目标，并将这些目标转化为具体的行动计划；定期回顾和调整分销、5P（产品、价格、地点、促销、人员）、店内活动等策略，确保它们适应市场的变化。 + **年度&季度规划** ：与各部门紧密合作，确保年度计划涵盖所有关键领域，如营销日历、分销网络优化、5P标准制定、重点激活活动策划等；针对不同省份和渠道的特点，定制专项计划，以满足特定市场需求。 + **市场部协作** ：加强与市场部的合作，利用消费者和购物者洞察来发现新的销售机会；共同开发能够提升品牌渗透率和市场份额的品类X品牌落地计划。 + **供应链协调** ：和供应链团队一起工作，根据品类发展计划调整生产安排，确保有足够的库存来支持销售预测；实施灵活的供应链管理，提高订单满足率和服务水平。 + **区域销售配合** ：与区域销售团队保持沟通，了解各地市场的实际情况，使全国性的品类方案能更好地适应地方特色；提供必要的培训和支持，帮助一线员工理解和实施公司策略。 **岗位期望：** + 要求8年以上快消工作经验，包含3年以上Trade Marketing相关工作经历，有销售经历或RTM经验优先 + 擅长构建叙事逻辑，通过故事力驱动管理层决策，有效凝聚跨团队共识并推进业务落地 + 优秀的团队管理能力 + 拥有优秀的数据挖掘，分析，表现能力 + 优秀的沟通和跨部门协作能力 + 优秀的英文听说读写能力 No Relocation support available **Business Unit Summary** **Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers.** Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. **Job Type** Regular Category Planning & Activation Sales At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity! Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.