We are looking for a customer-centric, data-driven and product oriented Category Manager to join our Add-Ons Product Strategy and Innovation Team. You will be responsible for performance and driving growth to hit our ambitious product goals across 2 of our leading brands - HelloFresh and Every Plate. You will be the product expert for all things within your categories and will set the vision and roadmap for category growth, taking into account current item performance, competitive offerings and new research and innovation in the space. In addition to managing and optimizing an existing portfolio of products, you will be responsible for new product development within this category for each of the brands, driving the process from concept stage to commercialization on our menu. 

You will... Lifecycle manage all Add-Ons in your category, reviewing current performance, ratings and reviews, profit margins and finding opportunities for both growth and optimization.  Own the product roadmap for this category, setting the vision and laying the groundwork for new product development 1-2 years out.  Be the expert on your category, tapping into industry research and trends, trying competitive products and gathering insights to shape our decision-making for the category.  Where relevant, partner with our internal research Manager to uncover new customer insights to further the growth of the category.  Drive new product development, either briefing and partnering with the internal culinary team or working with sourcing on third party development.  Design new product packaging, highlighting meaningful claims and callouts to address customer problems to solve. Manage any existing product packaging improvements/changes. Collaborate with marketing teams to inform new product launch campaigns as well as ongoing marketing for the category. Provide recommendations on pricing and promotion to incentivize trial and build retention. Create forecasts for new products including a recommendation of unit sell through as well as AOV/take rate projections.  Support Product Ops to create the menu offerings each week for your categories, ensuring both variety for customers as well as optimal business performance, and planning for new product launches as well as optimizations. Partner with Product Ops, Sourcing, and Procurement on any product issues impacting your categories, excess inventory or inventory shortages and address in a timely manner.  You are… Data-driven to the core and leverage data to make key business decisions.  Detail-oriented – You possess strong organizational skills and demonstrate a methodical approach to your work, documenting new processes. A project manager - You have excellent project management skills leading groups, as well as a demonstrated ability to meet deadlines and complete deliverables on time. Organized - you are able to keep multiple projects and workflows going simultaneously, keeping track of all key milestones and tasks due to your strong organization skills. A critical thinker – You use logic to identify opportunities, evaluate alternatives, and present critical information to solve complex problems. Highly collaborative - You enjoy working collaboratively with cross-functional teams to get things done. Curious & Passionate about Product - you are always looking to learn more about the industry and new products. At a minimum, you have... Bachelor degree in Business Administration or other relevant field of study. Minimum of 3 years of relevant experience with a background in physical product management, category management, product marketing or strategic sourcing across food/food tech or CPG industries. Fluent in Microsoft Office applications and Google Suite applications (especially sheets & slides). Ability to successfully manage multiple cross-functional stakeholders as well as to present to executive level colleagues. Success in collaborating with cross-functional teams Travel: <10% You’ll get… Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)    Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Our company is committed to fair hiring practices and complies with all applicable laws, including the Colorado Job Application Fairness Act (JAFA). In accordance with JAFA, we will not request your age, date of birth, or dates of attendance at or graduation from an educational institution on your initial application for employment.

When submitting supporting documents such as a resume, curriculum vitae (CV), or educational transcripts, you may voluntarily redact or omit any information that would identify your age. This includes:
Dates of birth Dates of attendance at educational institutions Dates of graduation
 Your decision to redact this information will not adversely affect the consideration of your application. We evaluate all candidates based on their skills, qualifications, and experience.
Please be aware that should you receive a conditional offer of employment, we may be required to request this information for legally permissible purposes, such as verifying eligibility for employment or for benefits administration and background checks.   Application Deadline: October 31, 2025New York Pay Range$104,000—$118,000 USDColorado Pay Range$98,000—$110,000 USDIllinois Pay Range$98,000—$110,000 USD