Our goal is to be Energy Category experts and the only reasonable choice when deciding on an Energy Category partner. The Category Development Manager (CDM) will be playing an integral role in building, developing, and maintaining credible, long-term, category lead relationships with Red Bull’s retail partners and customers. 
 

Reporting to the Senior Category Development Manager, the CDM is the main category contact with their assigned customers and will deliver category strategy and provide strategic category and shopper recommendations to the Buyers. In addition, the CDM will work internally with the National Account team to leverage category insights and identify strategic opportunities to grow Red Bull sales, market share and continuously improve promotion, price, shelf space and product distribution.
 

Data tools include primary and secondary research, syndicated sales and shopper panel metrics (Nielsen, etc…), retailer transaction/loyalty data (LDIA, IRI, Retail Link, SPS, etc..), and JDA to provide regular insights and recommendations, reporting and share outs to the Buyer and keep informed of industry and category trends.