Can-Am Brand Advisor, APAC

Working at BRP Australia:

BRP Australia employees enjoy a combination of work from home (2.5 Days a week) and from our brand new office in the heart of Haymarket in Sydney, within walking distance from Central Station. And for 3 weeks per year, they can work from anywhere. That way, they have more control over supporting their family, personal goals, and other priorities. 
 

BRP Australia is currently seeking a Can-Am Brand Advisor to join our APAC Marketing team. As a vital member of our local Marketing Team, you will play a pivotal role in amplifying the Can-Am Brand's influence across Australia, New Zealand, Japan, and giving support to the EAPI region (Korea, Malaysia, Indonesia, Thailand), all while driving substantial business growth.

Your role as Can-Am Senior Brand Advisor will encompass crafting the local marketing strategy for both Can-Am On-Road and Can-Am Off-Road product portfolios. You'll engage in market and brand analysis, collaborate closely with our agencies and partners, refine strategic initiatives with the APAC Marketing Manager, work alongside country experts to execute tactical activations, liaise with our local ambassadors, and cooperate with the global brand team. Additionally, you'll oversee one direct report, a Brand Marketing Lead, to ensure the effective implementation of marketing activities.

YOU’LL HAVE THE OPPORTUNITY TO:

Building an annual (and multi-year) marketing plan to support APAC strategic priorities, aligning it with branding objectives, sales targets, and profitability goals.

Oversee the evolution of the product line with short and long term line up definition, pricing, and feedback on product feature,

Collaborating with experts, agencies, partners, and other stakeholders to ensure successful plan execution.

Implementing the marketing plan and closely coordinating with markets, dealers, and measuring ROI.

Continuously reviewing performance, providing insights, and evolving your marketing plan.

Providing insights to the retail program team to ensure optimal promotional program are developed and implemented.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

7+ years of marketing experience, ideally in a B2C context, with a strong understanding of brand and product management.

Experience in the 2-wheel and/or the automotive industry is preferred.

Proven expertise in stakeholder management across different functions and regions, with a particular focus on APAC.

Business acumen and the ability to make trade-off decisions as needed.

The capacity to connect with and understand a dealer network.

Strong skills in project and relationship management.

An agile, enthusiastic, forward-thinking mindset that thrives in a high-performance culture.

Perks of Joining BRP Australia:

As the world's #1 Powersports manufacturer, we offer exclusive perks to our Sydney-based staff, including:

An allowance for home office setup, physical activities, sports, family support, and mental health activities.

Access to a fleet of BRP products, including 6 Sea-Doo personal watercraft, available on the water through our calendar room booking system for you, your friends, or family members with a boat license, and 3 Can-Am 3-wheel motorcycles.

Boat license days organized for employees to obtain their license.

\"Staff Ride Days\" - office-wide gatherings for staff to connect and explore our products.

Access to preferential employee pricing for purchasing BRP products.

Opportunities for mentorship from world-class experts in their respective fields.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

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