Job Description

We are seeking a dynamic Campaign Manager to lead the development and execution of digital marketing strategies aligned with our brand priorities. The ideal candidate will be responsible for customer segmentation, content strategy, and optimizing campaign performance through data analysis, while collaborating with cross-functional teams to drive high-value digital initiatives.

Job Description:

Responsible for setting the campaign strategy in-line with brand priorities

Responsible for customer segments/personas & creating a content strategy for each segment/persona

Be the champion of digital campaigns and orchestrate all steps of the campaign setup and implementation together with the relevant stakeholders (BCM, Digital SME, Data Analyst, etc.)

Ensure that campaigns are executed correctly & optimized regularly according to measurement & data analysis

Provide reporting, analysis and strategic recommendations based on insights

Work across local functions, regional team and external parties to identify high value digital opportunities

Lead and drive new initiatives and projects with a test and learn approach and agile mindset

Coordinate MoTF external parties and lead content translation process

Lead medical/legal review with internal parties

Qualifications:

Education: Bachelor’s degree in marketing, business, digital or related field; MBA or advanced degree preferred.

Experience : 3+ years in marketing or digital marketing, proven experience leading cross-functional campaigns.

Data Analysis: Capable to process and do data analysis with campaign data, for insightful findings.

Language: Fluency in English

Great communication skills and cultural leadership, Resilience, and growth mindset

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Adaptability, Adaptability, Agile Methodology, Animal Health Sales, Brand Management, Business Decisions, Campaign Management, Campaign Performance Analysis, Content Strategy, Creative Campaign Development, Cross-Team Collaboration, Digital Consumer Engagement, Digital Marketing, Interpersonal Relationships, Management Process, Marketing, Marketing Budget Management, Marketing Campaign Optimization, Marketing Data Analysis, Marketing Strategy Implementation, Market Research, Pricing Strategies, Product Lifecycle Management (PLM), Program Implementation, Project Management {+ 5 more}

 Preferred Skills:

Job Posting End Date:

07/2/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R354026