Campaign Manager
Univision Communications, Inc
TelevisaUnivision is seeking a Campaign Manager to join our team. As Campaign Manager, you will be responsible for driving the media planning strategy and execution of the ViX house ads experience within the AVOD platform. This includes working with the O&O Media Planning team on executing on the main content priorities for the company, as well as any additional support needed on the overall customer experience in the app – including but not limited to upsell pre-rolls, slate management, etc. Utilizing data and analytics, you will be responsible to optimize performance, shift targeting and ensure the best experience for AVOD users of the ViX app. You will report to the SVP, Creative and Brand Strategy, Streaming.
YOUR DAY-DAY: (aka Responsibilities)
+ Collaborate with the O&O Media Planning team on the ViX priorities, establishing clear tiers of targeting of these within the ViX app, always linking to streaming subscription goals
+ Scheduling of house ads in our platforms, always looking for the best experience for our ViX AVOD user
+ Work with ad ops and trafficking to ensure proper scheduling of house ads, aligned with the overall strategy and tier prioritization
+ Responsible for identifying opportunities to optimize campaigns, ensuring the execution aligns with the overall marketing strategy, and meeting streaming goals
+ Leverage data tools & analytics to understand and define audience behavior and utilize insights to inform marketing strategies
+ Act as point of contact across internal and external partners including Creative, Content, Programming, Operations in executing all aspects of the campaigns, including development and delivery coordination of campaign assets
+ Create and manage campaign reporting via the Looker database
+ Work closely with management to monitor campaign performance to better optimize campaigns
YOU HAVE: (aka Qualifications)
+ Experience with streaming, television & digital media and/or digital subscription services
+ Bachelor’s degree required
+ Strong organizational skills and attention to detail
+ Bilingual in Spanish and English
+ Knowledge in managing promotional campaigns and a proven track record for optimizing campaigns and creating strategic media plans
+ Strong analytical background and demonstrated experience managing campaign metrics, evaluating and reporting performance insights to leadership
+ Knowledge and expertise in ad ops and trafficking tools like Operative One and Jira a plus
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.
#LI-ONSITE
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
About TelevisaUnivision
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com .
Sobre TelevisaUnivision
TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com .
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