Campaign Lead , Senior Marketing Hybrid Remote , Bengaluru, India Apply We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Campaign Lead , Senior and help us do what we do best: propelling business forward.  As a Technical Account Manager, you will be the bridge between our customers and our product/engineering teams. You’ll work closely with clients to understand their Agentic RAG technical needs, guide them through integrations, and ensure they derive maximum value from our platform. Your ability to write code, understand APIs, and translate technical requirements into actionable insights will be key to your success. This is for our AI Product (https://nuclia.com/) line. Nuclia Agentic RAG is redefining how organisations access and interact with unstructured data. Our AI-powered search and indexing platform enables businesses to extract insights from documents, audio, video, and more — instantly and intelligently. Key Responsibilities + Own the Pipeline: Define and lead full-funnel demand generation strategies that turn prospects into raving customers and unlock net new revenue. + Shape Product & Marketing-Led Growth: Partner across product, sales, and digital teams to orchestrate integrated campaigns that accelerate adoption of our AI-driven data tech. + Architect Customer Journeys: Design innovative, multi-channel programs (digital, ABM, events, and more) that educate, inspire, and convert. + Leverage Data-Driven Insights: Employ cutting-edge analytics to optimize campaign impact, identify expansion opportunities, and deliver measurable results. + Amplify Market Impact: Elevate our brand presence through message-led thought leadership, high-velocity campaigns, and compelling value propositions. Required Skills & Qualifications + Own the top and middle funnel: Drive qualified self-serve signups, product adoption, and conversions by building and launching integrated campaigns across channels. + Design innovative, multi-channel programs (digital, ABM, events, and more) that educate, inspire, and convert + Architect and execute acquisition strategies that fuel exponential growth—across both self-serve and sales-assisted funnels. + Scale what works: Deliver repeatable, analytics-driven programs supporting high-velocity GTM motions and ambitious growth targets. + Influencer marketing: Partner with creators, thought leaders, and advocates to boost awareness and drive top-of-funnel interest in alignment with our Product Led Growth (PLG) mission. + Partner with Product Marketing & Product Management on messaging, personas, and positioning—to align campaigns with user pain points and value drivers, generating sales qualified leads from targeted segments. + Collaborate with Product, Marketing, and Growth teams on strategies tied to product launch in Q4 and ongoing product releases that align with the PM roadmap. + Scale organic and paid acquisition programs that power our dual PLG and sales-assisted approach. + Drive innovative brand-to-demand programs: Launch creative new initiatives to capture and nurture demand. + Execute multifaceted marketing programs including webcasts, SEO/SEM, retargeting, content syndication, social, and events. + Sync with sales to manage, measure, and optimize the full buyer journey. + Relentlessly analyse and optimize at every campaign stage—constantly improving conversion rates and pipeline performance. + Deliver ROI analysis and actionable insights for continual growth. + Report outcomes at all levels—providing deep insights in planning and business reviews with senior leadership. The Ideal Candidate + A visionary marketer with a proven track record of driving $10M+ in net new customer acquisition, ideally in B2B SaaS, AI, or data technology sectors. + A strategic architect who blends creativity with rigorous execution and thrives in fast-paced, high-growth environments. + An experimenter and optimizer, relentlessly testing to unlock greater scale, efficiency, and ROI. + A collaborative leader with exceptional cross-functional influence and communication ability. If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with, and also to enjoy: Compensation + Competitive remuneration package + Employee Stock Purchase Plan Enrolment Vacation, Family, and Health + 30 days of earned leave + An extra day off for your birthday + Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave + Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage + Professional development reimbursement  + Interest subsidy on loans - either vehicle or personal loans. Together, We Make Progress Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!