**Overview** We are seeking a skilled **Adobe Campaign Developer** to build, execute, and optimize multi-channel marketing campaigns using **Adobe Campaign (Standard or Classic)** . This role is deeply technical and requires expertise in campaign workflow development, data manipulation, scripting, and integration with enterprise marketing ecosystems. The ideal candidate will play a critical role in ensuring timely and accurate campaign execution while collaborating with marketing, analytics, and IT teams. **Responsibilities** **Campaign Development & Execution** + Design, build, and deploy campaigns in **Adobe Campaign** (Standard or Classic) across channels such as **email, SMS, push notifications** , and direct mail. + Develop and maintain **targeting workflows** using data filters, queries, and audience segmentation logic. + Configure **recurring, trigger-based, and batch campaigns** with personalized and dynamic content blocks. + Manage end-to-end campaign execution including proofing, QA, approvals, and production deployment. **Technical Implementation** + Develop **JavaScript, SQL, and XML** logic for dynamic personalization, conditional logic, and calculated fields within delivery templates and workflows. + Integrate Adobe Campaign with external systems via **APIs, SFTP, Web Services** , and connectors (e.g., Adobe Experience Platform, CRMs, data warehouses). + Create and manage **custom schemas, forms, and typologies** to support specific business requirements. + Troubleshoot and resolve issues related to data ingestion, workflow errors, delivery failures, and rendering problems. **Data Management** + Work closely with data teams to **ingest, clean, map, and transform customer data** for segmentation and campaign targeting. + Maintain and optimize workflows that handle data loads, enrichment processes, deduplication, opt-outs, and audience refresh cycles. + Ensure accurate mapping of **customer profiles, transactional data, behavioral events** , and metadata for precise targeting. **Quality Assurance & Compliance** + Perform detailed QA on all campaign assets and data processes—validate links, rendering across devices, personalization, segmentation accuracy, and deliverability. + Ensure all campaigns meet internal governance standards and comply with **data privacy regulations** (e.g., GDPR, CCPA). + Implement tracking mechanisms and UTM parameters to support performance analytics and attribution. **Collaboration & Documentation** + Work closely with campaign managers, marketers, creatives, data engineers, and QA specialists to ensure successful execution and delivery. + Maintain technical documentation, reusable templates, and campaign configuration libraries to support scalability and knowledge transfer. + Contribute to internal training and enablement efforts for marketers and operational users of Adobe Campaign. **Qualifications** **Required Qualifications** + 3+ years of experience working with **Adobe Campaign Classic or Adobe Campaign Standard** as a technical developer. + Strong proficiency in **SQL** , **JavaScript** , and XML within the Adobe Campaign environment. + Experience developing campaign workflows, data extractions, and delivery templates. + Familiarity with **campaign orchestration, segmentation logic, and personalization techniques** . + Experience with **REST/SOAP APIs** , SFTP file operations, and integration patterns. + Detail-oriented with a strong focus on **quality assurance, testing, and compliance** . + Ability to translate marketing requirements into scalable, reliable technical solutions. **Preferred Qualifications** + Experience with **Adobe Experience Platform (AEP)** , **Adobe RTCDP** , or Adobe Journey Optimizer is a plus. + Familiarity with **email rendering tools** (e.g., Litmus, Email on Acid). + Understanding of deliverability best practices and CAN-SPAM, CASL, or other regional marketing regulations. + Experience in agile environments and familiarity with tools such as **JIRA** , **Confluence** , or **Workfront** . **Additional information** + Generous leave entitlements, including birthday leave, rest day and family care leave. + Office closure for World Mental Health Day 10th October. + Additional Company closure for all 4 major festive Celebrations + Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. + Life and personal accident insurance and group hospitalization and surgery. + A hybrid working schedule and with Friday disconnects. + Rest Relax & Recharge - office closure last week of December every year. + Phone Allowance