Key Responsibilities

Design & rollout Campaign (ATL/BTL) with a singular objective of best-in-class demand of Corteva brands at the marketplace. This needs to be done in close collaboration with field marketing, Sales, DG teams.Orchestrate marketing campaign & customer/channel activities at value demo sites, point of purchase (retailers) and beyondTracking of activities & campaign quality and measure ROI by geographies – thru business KPI’s like OTR/OTG/OTDProactively align market communication tools requirement in line of Campaign design to enable field force timely and effectively.   Design and implement digital marketing campaigns with clear KPIs rolled outDevelop and manage data portal encompassing value demo & campaign activities. Cascade dashboard at regular interval to share the campaign progress and derive learnings out of it.   Closely track OTR (product movement from AO to Retailers) of various brands as real measure of successClosely working with retailers, BLO’s and key farmer network to continuously brining outside-in  Develop, track and audit campaign effectiveness with customer and value chain and make necessary adjustment in real time as deem necessary to achieve OTR goals.

Minimum Qualification:

Management degree from a reputed business schoolMinimum 4-5 years’ Sales/Marketing experience including digital marketing.  Hands-on experience in leading execution of marketing/Sales Campaign.Hands-on Experience in launching products with necessary proof points.Hands-on experience in directly managing Channel partners with necessary proof points.