Job Description

This is a hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis

The Cadillac/Buick/GMC Brand manager works to build a strategy to create a lasting impression among consumers and improve product sales and market share through improved brand loyalty and brand perception. They may assist with the development and implementation of the marketing strategy as it aligns with company objectives.

WHAT YOU’LL DO:

Lead the creation and execution of innovative advertising campaigns that resonate with diverse audiences across global markets.Ensure campaigns align with the brand’s global positioning and business objectivesLeverage local market automotive data and analysis to identify trends, working with in-market teams to implement appropriate advertising tactics to best reach targetsUtilize tools to generate actionable insights to refine advertising strategies and messaging that appeal to specific customer basesWork closely with diverse in-market teams, product and performance marketing, ad agencies, and other stakeholders to develop cohesive and effective advertising approachesEnsure that all advertising efforts for assigned categories maintain brand integrity and consistency across different regions and platforms, adhering to brand guidelines and toneDevelop and manage global advertising resources, ensuring efficient allocation across markets and channels Global advertising advocate that champions the needs of the regions, socializes best practices and monitors ROAIStay up-to-date with the latest trends in automotive advertising, introduce innovative approaches to keep the brand at the forefront of the industryProvide leadership and guidance to regional advertising teams, fostering a collaborative, inclusive, and high-performance culture

Additional Job Description

Qualifications:

Bachelor’s degree in Marketing, Advertising, Business, or a related field. Master’s degree is a plusMinimum of 7-10 years of experience in branding/marketing, with at least 3-5 years in a global or regional role within the luxury industry or a similarly dynamic industryProven experience in managing large-scale, multi-market advertising campaignsStrong understanding of both digital and traditional advertising channelsPrior leadership experience, effective communicator, and strong project management skills. Ability to work in a fast-paced, dynamic environment with multiple stakeholdersExperience in cross-cultural communication and a strong understanding of global market nuances.This position requires the ability to legally operate motor vehicle on a regular basis

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.



About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.



Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.



Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.



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