Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

Job Description

The Business Manager, LIONS Advisory is responsible for working with the Head of New Business to develop and execute new business strategies to acquire new clients and expand market presence.

The role requires a deep understanding of the industry landscape, a strong ability to identify and engage prospective clients, and a knack for tailoring solutions that align with their strategic challenges. You’ll be working closely with the marketing and creative capabilities units of major global brands; offering training, knowledge and tools to help these brands unlock the power of creativity.

The ideal candidate will have a proven track record in business development, a consultative sales approach, and the ability to motivate and inspire the wider LIONS Advisory New Business team as a senior leadership figure.

Key accountabilities & KPIs

 Meet/exceed quarterly new business billings targets and annual LIONS Advisory revenue targets  

Ensure accurate and continuous commercial forecasting of new business conversations across your patch of clients, ensuring a healthy pipeline is always in place to hit your targets

Follow up on incoming leads, taking their initial interest and building on this through contact by phone, email, F2F or online meetings, resulting in a qualified sales opportunity and then on to close

Proactively target new prospects, utilising data effectively to inform your outreach strategy, initiating first contact and building a relationship to the point that they are familiar with who we are and what we could do with them - resulting in a qualified sales opportunity

Engage with senior decision-makers to understand their business challenges and present bespoke consulting solutions, positioning LIONS Advisory as a strategic partner that will drive their success

Ensure your knowledge of the LIONS Advisory product is constantly developing & increasing to further assist our client base

Use our CRM system to record, in a timely manner, accurate details of our relationships with clients and prospects

Work with the Head of New Business to mentor and develop a global business development team, fostering a culture of accountability, innovation, and excellence.

Work closely with other teams at such as Intelligence and Partnerships, where appropriate, to create a seamless sales experience for a prospect 

Qualifications

Strong commercial acumen: be comfortable working to financial targets and a have proven track record of upselling and cross-selling to achieve your targets

Proven track record of managing a portfolio of products with high average order values 

Ability to analyse market data and identify growth opportunities

Clear, concise communication skills

Ability to build and maintain strong client relationships

Ability to interpret a brief from a client and work with the wider team to turn it into a compelling proposal

Extremely customer service oriented, passionate about exceeding expectations

Ability to work on own initiative, manage a varied workload and meet deadlines

Evidence of a drive and determination to hit targets

Evidence of working within a team to achieve both individual and wider team goals

Knowledge of Salesforce CRM system is preferable, but not mandatory

Experience in the Creative industry is preferred but not required

Energetic, curious, resilient with a ‘can-do’ attitude

Ability to work well under pressure and influence at all levels as a thought-partner

Comfortable working in a fast-paced, complex and dynamic environment with significant change, ambiguity and adapting to evolving organisational requirements

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotelyGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job  here.