Business Development Manager - Advertising Lead **General Information** Req # WD00085787 Career area: Sales Support Country/Region: Brazil State: São Paulo City: Sao Paulo Date: Thursday, August 7, 2025 Working time: Full-time **Additional Locations** : * Brazil - São Paulo - São Paulo * Brazil - São Paulo - Sao Paulo **Why Work at Lenovo** We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) . **Description and Requirements** **Summary:** Business Development Advertising Lead is responsible for developing and implementing strategies to maximize revenue through advertising within a product or platform. This role involves a deep understanding of various monetization models, user behavior, and market trends, as well as strong analytical, communication, and leadership skills. **Key Responsibilities:** + **Develop and Execute Monetization Strategies:** Craft and implement comprehensive plans to optimize revenue generation from advertising, considering factors like user experience, retention, and overall business goals. + **Analyze and Optimize Ad Performance:** Continuously monitor, analyze, and optimize ad performance across various channels and platforms. This includes A/B testing, segmentation, and other techniques to improve key performance indicators (KPIs) like click-through rates, conversion rates, and revenue. + **Manage Ad Networks and Partnerships:** Build and maintain relationships with ad networks, SSPs, and other partners to ensure optimal ad delivery and revenue generation. + **Identify and Explore New Monetization Opportunities:** Research and evaluate new ad formats, platforms, and revenue streams to drive growth and innovation. + **Cross-Functional Collaboration:** Work closely with product, engineering, marketing, and data science teams to integrate monetization features, optimize user experience, and align strategies. + **Stay Updated on Industry Trends:** Continuously monitor the latest developments in ad technology, user behavior, and competitive landscape to inform strategic decisions. + **Report and Analyze Results:** Prepare regular reports and presentations on ad monetization performance, providing insights and recommendations to stakeholders. **Key Skills and** **requirements:** + **Proven Experience:** Demonstrated experience in ad monetization, preferably within a relevant industry (e.g., mobile gaming, online publishing). + **Strong Analytical Skills:** Ability to analyze data, identify trends, and draw actionable insights to optimize ad performance. + **Excellent Communication and Interpersonal Skills:** Ability to effectively communicate with various stakeholders, including technical teams, business leaders, and external partners. + **Technical Proficiency:** Familiarity with ad serving platforms, ad networks, and relevant tools for tracking and analyzing ad performance. + **Strategic Thinking:** Ability to develop and implement long-term monetization strategies aligned with business goals. + **Problem-Solving Skills:** Ability to identify and resolve issues related to ad delivery, performance, and user experience. **Qualifications** + Bachelor’s degree in business administration, Finance or Software Development of equivalent or a related field. MBA Preferred + Minimum 8 years of experience in business development + Able to work in a hybrid format \#MBG **Additional Locations** : * Brazil - São Paulo - São Paulo * Brazil - São Paulo - Sao Paulo * Brazil * Brazil - São Paulo * Brazil - São Paulo - São Paulo , * Brazil - São Paulo - Sao Paulo