**Job Description :** **Job Title:** Business Development Manager, Reserve Outlets **Level:** Mid-Level Management **Reports To:** Head of Premium Spirits Kenya **About us** East African Breweries PLC (EABL) is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits, and adult non-alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. **Sales** Our Sales team love establishing relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell 6.5 billion litres of our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using consumer insight and digital platforms, we reach new customers, markets, and celebrations to help us achieve our growth potential. We’ll support you every step of your Sales career, as you work with people with diverse talents, backgrounds, and perspectives to realize your fullest potential. **Context/Scope** EABL operates within a multi-cultural, multinational, multi-currency environment. EABL comprises four business units: KBL, EAML and UBL. KBL is further categorized into Demand and Supply. The Supply business is involved in production of beer and spirits. The Demand business is involved in marketing and selling the product to consumers. This role is located within the Demand Sales business. The Business Development Manager role will be critical to the overall KBL short, medium- & long-term strategy in developing and driving our Premiumization agenda and operational excellence within strategic retail outlets and distributors. The job holder works closely with the Area Business Development Managers, Reserve Account Managers (RAM), Business Development Managers (Key Strategic Outlets) BDM (KSOs), Head of Premium Spirits, Commercial Performance Manager (Nairobi), Divisional Sales Managers, Shopper Managers **Dimensions** **Financial:** Management of the Sales teams and sales tools to assure return on EABL’s investment through volume and NSV growth. **Market Complexity:** KBL demand has 96% volume share of beer market and 69% volume share for Spirits. KBL demand is the No.1 FMCG Company in Kenya and also markets UDV brands. KBL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Kenyan alcohol market is key to KBL delivery of both volume growth and market share. Market situation is changing rapidly due to the economic situation, declining disposable incomes, County Government legislation on Alcohol and opening up of the economic trading blocs allowing in flow of products from other markets. Consumers are becoming more sophisticated in the choice of drinks offered in the market. This requires proactive selling to increase company market share and value share. Trade is evolving and being more sophisticated especially at retail level. **Purpose of Role** To ensure that the Divisional Strategic accounts are supported with Robust partnerships, Routines and processes are understood, that outlets and teams are trained to use the systems and that business processes and working practices across the division and distributorships are in line with Diageo Way of World-Class Selling and Code of Business Conduct. **Role Responsibilities** + Identifying prospective opportunities at omni channel (On-trade, Off-trade and E-commerce) for customers and consumers. + Develop and implement Strategic and innovative Ideas to help Outsmart and Outperform competition in the segment. + Lead implementation and brilliant execution of all cycle plans activation Plans by guiding the Premium Trade Executives + Trade development: Develop all accounts within scope. + Develop and maintain an in depth understanding of the Channel and ensure all plans are aligned to the current trends to help meet the diverse and changing consumer/shopper needs. + Ensure all Plans and new opportunities meet the financial requirements and healthy ROI + Cross Functional Engagement with various stakeholders (Brand Marketing, Customer marketing, Reserve team, Finance team, Area Business Development managers and Brand Protection teams) to help foster growth of Diageo brands. + Project Management: Develop and handle all Joined up Customer Plans (JUCPs) between Diageo and Customers to ensure they deliver a win-win-win for Diageo, Customer and Consumers. Ensure Alignment with various stakeholders. + People Management: To coach, guide and manage a team Reserve Account Managers and Premium Trade Executives to deliver business ambition + Champion the Premium and luxury agenda across key Cross functional teams to help deliver value and growth for Diageo. + Supervising consumer trends and competitor activities in the Channel to ensure Diageo always wins. **Qualifications and Experience Required** + A business-related degree or equivalent. + 2 years’ experience in analytics or sales role + Strong attention to detail. + Ability to follow defined business processes. + Ability to manage and monitor data quality. + Excellent interpersonal skills including the ability to influence. **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._ **Worker Type :** Regular **Primary Location:** KBL **Additional Locations :** **Job Posting Start Date :** 2025-08-15 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)