**Job Description :** **Business Development Director MA/CT** **About us** **–** **External Job Adverts Only:** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future! Join us to create a career worth celebrating. **About the role:** To provide strategic leadership to the sales agenda by developing and implementing plans to achieve maximum performance in sales, profit, and people objectives. + Develop and drive execution strategies and to ensure execution of strategic initiatives through distributors. + Lead and cultivate a high performance, highly motivated sales culture. + Engage senior leadership of our distributors to strengthen our relationships, drive mutual accountability and ensure collaboration on course correction when needed. **Role Responsibilities** **:** Accountable for: + Delivery of the AOP – dNSV, NSV and Gross Margin + Delivery of Outstanding Execution – PODs, Menus, Displays and Shelf + Management of 4 Direct Reports and state oversight of extended team of Distributor BDMs, RGM, Trade Marketing, DHP, DRP, On Premise (~25people). + Execution of price strategy in the marketplace + Growth and Development of our People and Bringing our Purpose to Life + Develops high-performing team through the coaching and development of direct report + Drives high leaderships standards, nurtures a growth mindset, and fosters an environment in which speed and risk taking is prized + Responsible for developing and implementing winning market share plans + Enhances execution opportunities to ensure performance goals are attained and/or exceeded. Drives distributor accountability through performance management systems + Must have a strong awareness of the impact of environmental, social, and legal factors as they relate to the sales process as well as distributor economics and their individual business objectives + Builds effective ways of working with distributors to drive state sales agenda **Financial Responsibility:** + Responsible for dNSV, NSV, Gross Margin (trade spend plans) + Works collaboratively with RGM to improve brand portfolio investment and evaluate impact + Develops and identifies sales forecasts/budgets through previous experiences and forecasting techniques **Decision Making:** + Develops strategic sales agenda, drives plans, and delivers performance targets for the state + Implements strategic direction to deliver sustainable profit achievement + Controls and coordinates all aspects of operating budget and state pricing plans + Drives, leads and measures distributor/broker performance through scorecard process, financial updates, shipment records, and depletions **Experience** **/ skills** **required:** + Must have extensive leader and people management experience and knowledge of pricing execution strategy in the market. + Undergraduate degree required and must have 10+ years of market development and selling experience with proven successes in achieving volume and profit targets + Must have field sales and distributor management + Consistent track record of leading and developing a high-performance sales team + Must have detailed knowledge of financial management, including working applications of financial planning, analysis, and strategy + Must have skills in pricing analysis and efficiency. Must understand and apply data analysis to drive effective portfolio strategies + Understands supplier/distributor dynamics and product supply chain + Must be performance and process oriented to understand how to use and implement metrics to measure performance + Persuasive sell, negotiation, & problem solving + Complete understanding of beverage alcohol business math + Ability to seek out brand growth opportunities through the lens of detailed execution, brand marketing opportunities and activation that creates consumer engagement + Outstanding platform skills in oral, written, and electronic communication + Very positive; highly organized; excellent influencer; exhibits independence/needs little supervision; quick learner; and exhibits resiliency and tenacity in the face of challenge + Moves with considerable pace, inspired to take action and possesses a steadfast appetite for continuous improvement **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you.  **Worker Type :** Regular **Primary Location:** Off Site Massachusetts **Additional Locations :** **Job Posting Start Date :** 2025-07-11 **Salary Range:** **Minimum Salary:** $151988 **Maximum Salary:** $253313 **_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._** With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)