Eaton has been a key player in the Middle East for 40 years. Last July, we announced the construction of a **new sustainable campus in Dubai,** which will bring together our commercial, manufacturing, and support functions, providing room for future growth. **About Eaton** Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries. Eaton is seeking a **Business Development and Application Engineer for the Middle East** **region** responsible to identify and evaluate opportunities with existing and potential new customers on a local basis, combining the Exertherm portfolio offering to formulate and design a winning solution offering. **What you’ll do:** • Determine plans for implementation and driving demand generation with a value based selling approach. • Build a partner network of OEMs and installers/service partners, maintain strong relationships with key decision makers and ensure and prove value delivery to the customer. • Take ownership of a defined focus vertical industry across the Middle East Region, formulate and roll-out a segment strategy, growth plan and sales play book in close collaboration with the Middle East Sales team and Marketing. • Sub-region Sales Strategy: Develop, plan, and execute local sales, go-to-market, and strategic business development initiatives in alignment with the Middle east Regional Sales strategy. • Sales Targets: Drive and ensure the achievement of sales targets, proactively identifying and addressing performance shortfalls, and implementing improvement plans as needed. • Business Plans: Create and implement annual market development plans tailored to the country's market needs, in collaboration with the relevant OEM/partner landscape. • Analysis: Conduct market analysis and develop appropriate forecasts and plans. Evaluate customer research, market conditions, and competitor data to formulate country plans with focused segments, solutions, and channels/partners. • Training: Enhance sales efficiency by ensuring comprehensive knowledge of methods and solutions (both technical and sales). **Qualifications:** • Bachelor's degree in electrical / electronics engineering • Strong experience in driving Business Development, Sales, Technical Product Marketing, Product Management, Application engineering. • Regional experience in Middle East/ Levant region is an advantage. **Skills:** • Possess previous experience in technical/commercial sales and marketing within industrial markets in the Middle East/Levant region, ideally in the electrification/power distribution systems space. • Have a background in Heavy Industries and/or Critical Infrastructure sectors such as Logistic Centers, New Energies, Data Centers, Airports, and Hospitals. • Demonstrate excellent communication skills in English, both written and verbal. • Be a critical thinker who identifies areas for improvement in both personal and adjacent functional areas. • Be tech-savvy with experience using Microsoft Office and proficient in customer relationship management (CRM) software, ideally HubSpot. • Understands and able to read single line diagrams • Familiar with electrical MV, LV equipment • Understands various electrical terminologies in building, factories and plant set up. **What We Offer You:** + Being part of a company that has been in business for more than 100 years, is well known in the industry, and has a major impact on the energy industry + Annual mentoring program, Eaton University, a reward, and recognition system + Ongoing Learning and Career Development Opportunities in a global company. Build your career and apply internally for our open positions worldwide + Strong, agile and diverse team locally and globally + Strong processes and state-of-the-art systems and tools + Detailed induction support and well-structured onboarding + Balance your work and life with a hybrid worktime model \#LI-YH1 **Living and Working in Dubai** _Dubai is a vibrant, cosmopolitan city known for its modern architecture, luxurious lifestyle, and rich cultural heritage. Living and working in Dubai offers an exceptional quality of life with world-class amenities, a safe environment, and a thriving expatriate community. Experience a dynamic blend of work and leisure in one of the world’s most exciting cities._ _Ready to make a difference? Join Eaton’s Dubai Team and be part of a company shaping the future of sustainable manufacturing and power management!_ We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.