Brand Strategy Lead 

Please Note; You will be required to be in the office at GA Power Corp HQ @ 241 Ralph McGill Blvd, Atlanta, GA 4 days per week and/or as additionally required. 

** Please also note; You MAY be asked &/or required to participate in unexpected storm &/or crisis communications support anywhere in the state of GA, with little to no advanced notice which MAY require weekend(s) &/or holidays. 

Job Summary:

The Brand Strategy Lead will support the Brand Strategy Manager, Corporate Affairs leadership, and the Brand Strategy team in developing, executing, and measuring integrated brand communication strategies that elevate Georgia Power’s reputation and brand trust.

This role contributes to the planning, execution, and optimization of traditional, digital, and paid social media campaigns—ensuring alignment with brand guidelines and strategic business objectives. The ideal candidate will bring a strong understanding of marketing trends, brand audience segmentation, and the competitive landscape, with the ability to translate research and other insights into actionable strategies.

In collaboration with internal teams and external partners, the Brand Strategy Lead will support brand research initiatives—including primary and secondary research—to inform annual planning and campaign development. The role will also help shape innovative storytelling strategies using media sponsorships, third-party influencers, NIL (Name, Image, Likeness) content, and emerging media formats to expand brand reach and relevance.

The position plays a key role in campaign analytics and performance tracking, delivering data-driven insights and recommendations that guide brand-building efforts, support experimentation, and inform business decisions across the organization.

*** This role will be an integral member of the Brand Strategy team and will report to the Brand Strategy Manager. 

Qualifications 

BA/BS/Bachelor’s degree (preferred) in Marketing, Advertising, Communications, Journalism or media studies, or other appropriate/equivalent experience A minimum of 5-7 years of brand marketing and/or marketing experience, developing and leading the execution of multichannel media plans and strategies across a variety of traditional and digital platforms. Firm grasp of traditional and digital marketing best practices, optimization tactics, and analytics tools. Ability to synthesize data into actionable insights and communicate findings to cross-functional stakeholders Strong project management skills and ability to collaborate with internal teams and external partners Strong written and verbal communications skills Work with the Brand Strategy Manager to identify, hire and maintain key external partners or vendors to continuously improve our approaches and/or experiment with new ones 

Responsibilities 

Support the development and execution of integrated brand strategies that align with corporate goals and enhance brand trust and reputation Coordinate the planning, launch, and optimization of traditional, digital, and paid social media campaigns in collaboration with internal teams and external agencies Support brand research initiatives—including surveys, focus groups, and third-party studies—to inform annual planning and campaign development Contribute to the development of innovative storytelling strategies using media partnerships, third-party influencers, NIL (Name, Image, Likeness) content, and emerging media formats Track and report on brand performance through scheduled and ad hoc analysis, identifying key drivers and opportunities for improvement Deliver holistic, data-driven insights and recommendations to support strategic decision-making and campaign experimentation