The Brand Specialist – Advertising is responsible for leading and assisting the development of integrated marketing communication (IMC) with key focus to paid media strategy and planning for projects across brand marketing (Always-on Brand Advertisement, Occasion Marketing, New Product Launches, and Brand Events).
This job consists of 1) analyzing consumer & media data and translating into actionable implications.2) develop efficient and effective touchpoints strategy,3) effective management and lead of projects, including media quality control and performance tracking and 4) effective creative local adaptation. In order to bring IMC to life, this position will require cross-functional collaboration and influence, such as other marketing network, Off- & On-Premise team, Finance, HQ counterpart stakeholders, and also agency partners.