**Job Description :** **Location: Milan** **Contract terms: Permanent** **Language Requirements: Fluent Italian and English** **About us** Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy. **About** **the** **role** Diageo brand teams are the custodians of our brands and ensure their future growth and success. As a member of this team, you will be the guardian of one of our iconic brands and work to shape their future. You will drive and project manage the creation of the brand’s strategy and plans based on consumer, customer and shopper insights, build brand equity and help drive: Recruitment/Re-recruitment – both from a customer and consumer perspective. Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP. Fame – making these brands the most talked about. You will collaborate with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives. Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase. **Your Key Responsibilities** + Lead cross-agencyteams and foster new partnerships in developingthebrand’scommunicationapproach and execution in anomnichannelenvironment (on, off & 3rd space). + Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function. + Shapethebrandtothrive in a digital environment, developlongterm digital strategy & social media plans. + Own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, to deliver the annual operating plan. + Understand and handlepricing & promostrategy, marginmix and volume drivers. + Translatestrategiesintothoughtfullyimplementedplansthatconsistently beat thecompetition and gain share. **About** **you** + 5+ yearsofrelevant marketing experiencewithgoodunderstandingofItalianmarket (Consumer, media, culture) + Existingcapabilitytobuildmeaningfulrelationshipsbuilton mutual trust andrespect + Successfulmanagementof senior partners, resulting in strong and positive outcomes + Holisticskillsacrossvarious marketing growth drivers as well as a reputationofdeliveringground-breakingbusinessresults + Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment + Demonstrated brilliant execution to high standards across various pillars of brand building + Deep personal accountabilityforoutstanding performance + Strongcommercial and numerical foresight withattentiontodetail + Language Requirements: Proficient Italian and English **Our** **Offer** + An inclusive company culture thatputsemployees and theirdevelopmentfirst + A competitive salarywith bonus and manybenefitsthatsuityourlifestyle + Anindustryleading parental leavepolicy + …and ofcourse, THE bestcolleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions. Don’t let anything stop you from applying! **Worker Type :** Regular **Primary Location:** Turin **Additional Locations :** **Job Posting Start Date :** 2025-07-16 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)