Bangkok, THA
34 days ago
Brand Manager (IFFO) - Nestlé Nutrition
**POSITION SNAPSHOT** Location: Bangkok Company: Nestlé Business Unit/Division: Nestlé Nutrition Full-time Bachelor’s Degree in Pharmaceutical Science or other related fields 5+ years of experience in product management in nutrition business Good English & Thai communication is a must **A DAY IN THE LIFE...** + Develops in-depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand. + Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does. + Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers. + Manages 60/40+, packaging development, NHW dashboard, services, and CSV related to the brand. + Ensures consumer centricity in all brand-related activities. + Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life. + Understands impact of PFME and TTS investments on the brand and acts upon it. + Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points. + Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation. + Understands the omnichannel environment and contributes to the development of category strategy; provides recommendations on pricing and promotional strategy and the selection of SKUs for key channels and key customers. + Leads the development of strong and functionally-aligned brand and ICP plans. Ensures execution of plans; tracks and monitors impact on brand performance and brand health. Executes local digital/eBusiness strategy in alignment with key local, regional and global stakeholders. + Supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends. + Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.). Owns digital asset management. + Regularly tracks the relevant digital/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets. + Maximise business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing, and, where appropriate, integration. **ARE YOU A FIT?** + Bachelor’s Degree in Pharmaceutical Science + Minimum 5-8 years experience in marketing which may include some years in other functions ideally in sales/CCSD at Nestlé or equivalent FMCG or Healthcare business. + Understanding of key drivers of brand/product P&L and how to action them. + Experience in leading product launch or complex renovation projects working with cross-functional teams. + Higher education in business management and marketing with excellent track record. + Strong learning agility. + Project management skills at Senior I2L Project Manager role level. + Strong relationship management and communication skills.
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