Bangkok, THA
8 days ago
Brand Manager (GUM) - Nestlé Nutrition
**POSITION SNAPSHOT** Location: Head Office, Bangkok Company: Nestlé Department: Brand Management Full-time Minimum 5+ years of experience in Brand Management and Marketing, especially in MNC FMCG **A DAY IN THE LIFE…** + Develops and updates consumer portrait, consumer engagement funnel for her/his brand. + Understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers. + Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands. + Contributes to development and executes strong, functionally aligned brand. + Tracks and monitors the performance, health and strategic alignment. Understands business impact and investment of her/his brand. + Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. + Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader. **ARE YOU A FIT?** + Bachelor’s degree in Marketing, Business Administration or related field. + Minimum 5 years of experience in Brand Management from FMCG (MNC) + Strong in people & project management. + Experienced in business planning, monitoring, analysis, and strategizing. + Leadership & coaching principles. + Computer Literacy. + Good command in English & Thai.
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