Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Delivering resultsMarketing preferably in the fast-moving consumer goods sectorOur brands and business with a clear understanding of our consumersDelivering results autonomously and influencing stakeholdersAnalytical skills and a creative mindset—a balance of commercial and strategic acumenPresenting a story in an inspiring and convincing mannerProject management from design to completion with an action orientation

Reporting to: Marketing Manager

A. GENERAL JOB SCOPE

This position is accountable for the attainment of the assigned brand’s volume, share & financial objectives. As part of this accountability, this position is responsible for the development, implementation and evaluation of marketing strategies and action plans. He/she acts as the leader & single point of contact for the assigned brand in the country..

B. MAIN RESPONSIBILITIES

Integration of Brand Equity

Responsible for translating and aligning local market and consumer information relevant to his/her brands as incorporated in Brand Equity Strategy 

Participate in IMC process specific to their brand to develop the IMC plan.

Strategic Planning Process

Understand the Category strategies and how they apply to his/her brand.

Liaise cross-functionally to conduct and collect all relevant market and consumer data for his/her brands to feed into the development of a local brand plan (i.e., market and consumer needs analysis, competitor analysis, trade environment and pricing activities, manufacturing opportunities, and assessing local economic situation).

Annual Plan Development

Collecting and analyzing the data information relevant to his/her brands (cross-functional) to be updated & reviewed by the Marketing Manager

Propose plans and programs for his/her brands to achieve the local plan (i.e. market share, volume growth, etc.).

Product and Packaging Quality Initiatives

Be a part of the project team for all PPQS changes and initiatives relevant to their brand and is responsible to ensure that all relevant information necessary for the project from a marketing perspective is submitted.

Support the Manager Marketing in ensuring that the product quality meets the expected PPQS from a Consumer Insight and Research Development & Quality perspective.

Pricing Strategy Implementation

Conduct competitor/marketplace analysis for the brand and propose options to be considered by the Manager Marketing to determine the relevant pricing strategy in a given market.

Manage ongoing tracking of pricing activities within the marketplace relevant for his/her brands and provide the Manager Marketing with an understanding of opportunities and risks existing in the local market.

Price Change Management

Contribute by having an in-depth understanding of his/her brand position in market and by liaising with the Sales Company to develop a change to the price of the brand. The scenarios are discussed with the Manager Marketing then presented for review and approved or rejected by the Category Director as part of the Price Change Recommendation Deck.

The local Sales team is responsible for implementing the price change with the clients.

Integrated Marketing Communication

Participate in the development of an IMC Planning Brief specific to his/her brands, and submit to the Manager Marketing, who obtains approval from the Associate Category Director.

Monitor the progress of all communication initiatives for his/her brands.

Responsible for ensuring a Creative Brief is created for his/her brands (based on IMC Planning Brief) in conjunction with the Manager Marketing for approval of the Associate Category Director.

Responsible for reviewing the creative options for their brand presented by the Agency and developing recommendations for reworking of proposals to be discussed and approved 

Lead the implementation of the agreed communication plan for his brand, including creative productions, cross-functional coordination and evaluation of campaign results.

Media Planning

Participate in the media planning process for his/her brands through engagement in the IMC process.

Support the development of the Media Flowchart relevant for his/her brands which is led by the Media team and submitted to the Manager Marketing who obtains approval from the Associate Category Director.

Contribute to the discussion with the Manager Marketing to determine the risk and impact of Media Shifts (shift in time, shift to another vehicle, shift to another brand) against achievement of the strategic results.

Provide input to the Manager Marketing for the year end Media Agency evaluation.

Trade Spend Management

Participate in the discussions with Sales to align the Trade Spend relevant for his brand.

Analyze market information from Sales Company, Consumer Insights and Sales Controllers in order to contribute to the development of the Trade Promotional Guidelines to be approved by Category Director.

Lead the development of the Trade Promotional Plans that are reviewed by the Manager Marketing following specific input from the Senior Brand Manager on his/her brand. Trade Promotional Plans as approved are executed by the Sales Company.

Business Key Performance Indicators

Monitor and measure business performance for his specific brand against a set of KPIs approved by the Associate Director including:

o Volume, revenue, available profit, A&C (Advertising & Consumer Spending), net contribution, share of market;
o Marketing overheads are within budget
o Day-to-day spend is within budget.

Participate in the discussion with Sales to challenge and seek improvements and make recommendations to the Marketing Manager. The Senior Brand Manager implements any adjustments as reviewed by the Marketing Manager and approved by the Category Director.

Ideas to Market (I2M)

Responsible for the implementation of growth initiatives in local market for their specific brand(s), including trade materials, sales communication, launch plan, communication and support, POS execution, etc.

Be a part of cross-functional team as facilitated by the Project Change Manager in respect to a relevant project initiated via the I2M process.

Provide relevant marketing input for preparation of the Project Development Request (PDR) and Launch Request (LR) for local or refreshment innovation projects for his/her brands.

All refreshment innovation projects specific for their brand are reviewed by the Manager Marketing and reviewed and approved or rejected by the Category Director and Innovation Director.

Sales and Operations Planning (S&OP)

Be responsible for proposing volume targets for their brand/s as part of their local brand plan, which feeds into the annual demand forecast.

Monitor volume achievement and inventory levels for their brands and liaise with the Sales Company monthly to discuss changes in volume in order to propose adjustments to the Marketing Manager.

People Leadership and Development

Be responsible (as appropriate) for leading and providing guidance to the team of Assistant Brand Managers & Designers

Provide leadership, motivation and team development, including key people management, (e.g., Managing and Appraising Performance (MAP) / Training / Development plans together with the Marketing Manager and local HR).

Be responsible for effective relationships with third-party suppliers (media, TV, outdoor, press, advertising, packaging agencies).

Protocols

Any changes related to the strategic documentation must comply with the related protocol and follow the correct approval process.

Whilst the above content is a comprehensive description of the roles and responsibilities, there may be other additional elements that form part of the Senior Brand Manager role that have not been captured but are still part of daily work activities.

C. JOB REQUIREMENTS 

University qualification in marketing or a related field

Good analytical skills

Proficient in written and spoken English

Min 2 years of marketing experience in the same position with a high skill level in all aspects of FMCG marketing mix

Experience in marketing with a mix of ATL & promotions

Excellent people and communication skills

Effective negotiator

Number of Openings Available1

No Relocation support available

Business Unit Summary

Headquartered in Singapore, Mondelēz International’s Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing