Brand Manager
Ever feel burnt out by bureaucracy? Us too. That’s why we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy
TASKS AND RESPONSIBILITIES
Marketing plan: developing the strategy and execution of brands aligned with the SBU / HQ, to achieve the KPIs defined (Main KPIs: NS, FVE, FCA, SO & SI, DOH, Market Share). According to MKT 4.0 (short, medium & long term) Marketing Excellence (TB4L): Deep understanding, knowledge, interpretation and usage of TB4L model/tools.In charge of Media deployment: Mass Media & Digital (Data analytics, Content, social media, Search engine optimization (SEO), Product/ux design & eCommerce (Build E commerce and master pieces that can be changed as requirement of trends, all customers same experience.) and POS.Lead & collaborate with multifunctional teams: on campaign deployment, research and analysis, promotion, PR, media and advertising associated with assigned brands; assesses their success against plan (P&I and P&L).Consumer Goods and Medical Team: KAMs, Top Retailers (i.e. Walmart), Medical Associations, Key Opinion Leaders, Sales Force Team, Trade, Marketing team, etc.Field force support: contribute to planning activities to support Field Force, in agreement with Sales Manager, through the development of dedicated material. Present plan and sales updates during cycle meetings (projects, materials and positioning strategies) in line with the marketing objectives. Keep liaison with field force to help them on technical and operational issues.International network: take responsibility for the development and maintenance of international relationships with colleagues from HQ and other countries thanks to interactions on product strategies and tactics. Leverage on the manager for providing feedback at international and national level. Omnichannel is in charge to build 360 MKT CEX of brands. Campaign tracking, AB Testing, leverage digital technology (QR, Gps, Geofence, push notifications, shopping cart on site) zero thinking to zero effort.Market analysis: constantly monitor the local market though modeling and segmentation, competitor s benchmark and reporting structure with the aim of supporting the decision-making process for the Business Unit.Forecast accuracy: ensure the monthly sales forecast for the products and samples based on the actual sales figures.
WHO YOU ARE
Bachelor s degree in marketing, Business Administration or similar careers.Experience: 6 years in Marketing. Knowledge of Consumer Market or OTC MarketEnglish (90%) writing, reading and oral.Presentation Skills.Digital knowledge Capabilities: Strategic Thinking, Critical Thinking, Analytical Ability, Innovative Orientation, Assertive communication and active listening, Proactivity, Team worker, Creative, Result oriented, Networking builder, Market and Consumer Sensibility, Conflicts Management, PR management.
At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.
Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.
Application Period:09/04/2025 - 09/18/2025Reference Code:852973 Division:Consumer Health Location:Mexico : Ciudad de México : Ciudad de México Functional Area:Marketing Work Time:Full Time Employment Type:Regular Contact Us Address Ciudad de México