Overview:

Guidepoint’s Marketing team is responsible for building and expanding the reach of the Guidepoint brand. In pursuit of this critical goal, the Marketing team delivers on omnichannel marketing plans that engage prospects, nurture existing clients, and drive interactions within our 3 main audiences: clients, experts and employees.

As a Brand Manager at Guidepoint, you will be a key member of our global brand team, providing a link between consumer insight, brand strategy, and business development. You will serve as the voice of the customer, developing the unique positioning, persuasive messaging, and dynamic go-to-market strategies that best communicate the value our products provide to our clients.

This is a Hybrid position based in our New York City office.

What You'll Do:

Elevate the Guidepoint brand by developing strategic positioning and messaging that differentiates one or more business units in the marketplace Define differentiated go-to-market strategies that drive user acquisition, conversion, and engagement Act as the subject matter expert and internal champion for the business unit(s) seeking opportunities for cross-functional collaboration Concept, produce, test and optimize clear written and visual messaging for use in highly-targeted lifecycle marketing campaigns Lead the development of breakthrough sales materials including pitch materials, use cases, outreach, and more Maintain a comprehensive understanding of market trends, competitor offerings and customer behavior Comfortable working in a fast-paced and dynamic, hands-on working environment

What you have:

Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus) Minimum of 5 years’ experience in planning and executing marketing, B2B marketing or communications strategy with a focus on brand marketing Understanding of Salesforce, Salesforce Marketing Cloud, and WordPress a plus Strong communication and project management skills, with the ability to manage complex cross-functional initiatives Experience executing multi-channel marketing campaigns with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines Excellent copywriting skills with the ability to convey complex ideas with simple and easy to understand language Balance of creative and analytical thinking, with excellent problem solving, negotiation and interpersonal skills, ability to develop partnerships and strong working relationships with executive leaders

What We Offer:

Opportunity to make an impact – Take a leadership role in the development of the Guidepoint brand from Day 1, with responsibility for how that brand evolves over time Develop marketing and leadership skills – We work with you to actively develop your marketing knowledge and management abilities Ongoing coaching & mentorship – Work directly with senior leaders, our human resources team, and your manager to receive both formal training and regular mentorship Dynamic work environment – We value individuals and encourage initiatives promoting agility and work/life balance

The base salary for this position is $95,000 - $115,000.

You will also be eligible for the following benefits:

15 PTO Days, 10 legal holidays, and sick days Comprehensive medical, dental, and vision plans Will match up to 10% of employee contribution for 401(k), life insurance, paid-time off and parental leave plans Commuter benefits and corporate discounts Development opportunities through the LinkedIn Learning platform Friday happy hour, "Summer Fridays", and free snacks and beverages in the office Year-round corporate athletic league Casual work environment, team building, and other social events

About Guidepoint: 

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. 

Backed by a network of nearly 1.5 million experts and Guidepoint’s 1,600 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. 

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience. 

 

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Base salary may vary depending on job-related knowledge, skills, and experience, as well as geographic location. Additionally, this position is eligible for an annual discretionary bonus based on performance.

Compensation$95,000—$115,000 USD