Entity:
Customers & Products
Job Family Group:
Job Description:
As the Brand Manager, you will manage the development and implementation of bp customer-facing brands (products, services and offers), with particular focus on M&C brands inc. bp ultimate, BPme, bp pulse, WBC. You will work closely with M&C Marketing Network of Excellence (NoE) to develop and implement the M&C sub-brand strategies and provide guidance and expertise for sub-entity and local market brand management. This role ensures alignment between our corporate objectives and the way our brands connect with both B2C and B2B customers, across fuels, lubricants and emerging EV solutions.
Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.
Please note this role can be based out of: Sunbury UK or Lisbon Portugal.
What you will deliver
Support the partnership with the Corporate & External Affairs (C&EA) team in applying the bp corporate brand strategy and activating JVs and licences (B2B & B2C), adhering to the defined fundamentals and principles and ensuring seamless collaboration and brand consistency.
Own and govern the cross-C&P portfolio of existing bp customer facing brands (products, services and offers) and the development of any new cross C&P brands, ensuring brand activities are aligned with bp Masterbrand.
Develop and implement the brand strategy for M&C sub-brands (inc. bp ultimate, BPme, bp pulse, WBC), ensuring market alignment to brand positioning, architecture, identity and guardrails to create a consistent and compelling brand presence across markets.
In partnership with M&C NoE, support the development of new brands and strategic oversight of any significant refresh/updates to existing brands relating to visual identity, positioning, TOV, logo
Work with M&C NoE to align on commercial brand decisions such as brand partnerships and co-created deliverables such as the integrated brand platform.
Responsible for offering brand expertise as a service to M&C NoE and M&C regional brands
Ac as the single point of contact for NOJV activity such as Indonesia, Jio-bp and China, providing consultancy services relating to brand strategy, frameworks and toolkits for those entities
Act as a brand ambassador, ensuring seamless communication and collaboration between global, regional, and local teams.
Resolve brand-related queries and challenges for joint ventures and brand licensed markets, acting as the single point of contact for all brand topics.
Optimise brand strategy capabilities across C&P by identifying gaps, developing training, and onboarding programmes for marketers and Hub employees.
What you will need to be successful
Solid experience in brand strategy and management, preferably within a multi-national matrix organisation.
Proven ability to implement brand strategies that drive measurable business results.
Strong understanding of brand positioning, architecture, and identity, with hands-on experience managing sub-brands.
Excellent problem-solving skills, with the ability to address brand-related challenges across multiple markets.
Exceptional collaboration skills, with experience working in cross-functional and geographically dispersed teams.
A customer-centric approach, with an ability to tailor strategies to diverse audiences in both B2C and B2B environments.
Attention to detail and organisational skills, ensuring consistent and impactful brand execution by other teams across the organisation.
Skills & Competencies
Brand Management
Brand Visual Standards
Storytelling
Critical Thinking
Portfolio Management
Regulatory Compliance
You will work with
Your role sits in the Brand Network of Excellence (NoE), which is made up of a diverse and versatile team of marketers and strategists, working together as a global centre of expertise.
The NoE collaborates across markets to set strategic direction and standardise innovative approaches for pan-C&P business, working closely with priority local markets to co-create key deliverables and plans.
You will also work alongside cross-functional experts from external teams, including the Corporate & External Affairs (C&EA) team, M&C and Castrol Marketing NoEs, and the Marketing Excellence (MEX) NoE.
You’ll also partner closely with joint venture partners and brand licensed markets, building strong relationships to ensure brand consistency and effectiveness.
Why join us?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits!
Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement
Relocation Assistance:
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Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.