About Us

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Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.

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Our Core Values are:

\n\nWe serve faithfully by doing what's right with a joyful heart.\nWe never settle by constantly striving for better.\nWe are in it together by supporting one another and those we serve.\nWe make an impact by taking initiative and delivering exceptional experience.\n\n

Benefits

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Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:

\n\nEligibility on day 1 for all benefits\nDollar-for-dollar 401(k) match, up to 5%\nDebt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more\nImmediate access to time off benefits\n\n

At Baylor Scott & White Health, your well-being is our top priority.

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Note: Benefits may vary based on position type and/or level

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Job Summary

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The Brand Manager will manage Baylor Scott & White Health Plan’s Medicare and ACA Marketplace lines of business, assisting the Director of Marketing and Fulfillment with the development of the annual marketing plan and the execution of all marketing materials. This role is responsible for driving brand awareness, member acquisition, and retention through integrated marketing strategies that align with regulatory requirements and resonate with diverse consumer segments.

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The pay range for this position is $87,297(entry-level qualifications) - $147,0144(highly experienced). The specific rate will depend upon the successful candidate's specific qualifications and prior experience. 

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Key Responsibilities & Essential Functions:

\n\nBrand Strategy & Positioning\n\nDevelop and execute brand strategies for Medicare Advantage and ACA Marketplace products.\nEnsure brand consistency across all touchpoints while tailoring messaging to meet the unique needs of each audience.\nConduct competitive analysis and market research to inform positioning and differentiation.\n\nCampaign Development & Execution\n\nLead the development of multi-channel marketing campaigns, including digital, print, broadcast, and grassroots outreach.\nCollaborate with internal teams and external agencies to produce compelling creative assets and messaging.\nMonitor campaign performance and optimize based on KPIs such as enrollment, engagement, and retention.\n\nCross-Functional Collaboration\n\nPartner with Product, Sales, Compliance, and Member Experience teams to align brand initiatives with business goals.\nEnsure all marketing materials meet legal, CMS, and ACA regulatory guidelines.\n\nMarket Insights & Consumer Engagement\n\nLeverage data and insights to understand consumer behavior and preferences.\nDevelop targeted strategies to engage diverse populations, including seniors, low-income individuals, and underserved communities.\n\nBudget & Vendor Management\n\nManage marketing budgets and vendor relationships to ensure cost-effective execution of brand initiatives.\n\n\n

Key Success Factors

\n\nStrategic Brand Leadership\n\nAbility to craft and execute brand strategies that differentiate Medicare and Marketplace products in a competitive landscape.\nClear articulation of brand value propositions tailored to diverse consumer segments.\n\nRegulatory Fluency\n\nDeep understanding of CMS and ACA marketing regulations.\nProven ability to develop compliant marketing materials and navigate regulatory reviews efficiently.\n\nConsumer-Centric Mindset\n\nStrong grasp of the needs, behaviors, and motivations of Medicare-eligible and Marketplace-eligible populations.\nAbility to translate insights into compelling, culturally relevant messaging and experiences.\n\nCross-Functional Collaboration\n\nSkilled at working across departments (Sales, Compliance, Product, Member Services) to align brand efforts with business goals.\nEffective communicator and influencer at all levels of the organization.\n\nCampaign Execution Excellence\n\nDemonstrated success in launching and managing integrated marketing campaigns across multiple channels.\nAbility to manage timelines, budgets, and vendor relationships with precision.\n\nData-Driven Decision Making\n\nProficiency in using analytics to measure campaign performance, track KPIs, and optimize strategies.\nAbility to translate data into actionable insights and clear recommendations.\n\nAdaptability and Agility\n\nComfortable navigating a fast-paced, highly regulated environment with shifting priorities.\nQuick to respond to market changes, regulatory updates, and consumer feedback.\n\nInnovation and Creativity\n\nBrings fresh ideas to elevate brand presence and engagement.\nWillingness to test new approaches and technologies to reach and retain members.\n\n\n

Belonging Statement

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We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve.

QUALIFICATIONS

EDUCATION - Bachelor's or 4 years of work experience above the minimum qualificationEXPERIENCE - 10 Years of Experience