**ROLES & RESPONSIBILITIES:** **The mission of the position is leading Cross Border Ecommerce Pediatric brand strategy, social media & campaign activation to drive total business result.** **Three Main Responsibilities:** 50% - Lead CBEC pediatric portfolio strategy (including infant milk and kids’ nutrition), independently lead brand and EC campaigns and social media execution. 30% - Prepare annual brand plan, communication strategy, lead all assets preparation and content strategy. 20% - Connect with regional and affiliate marketing teams, and closely work with cross functions (sales, supply chain, R&D, medical, etc.) for overall brand management. **Major Responsibilities/Activities:** + Lead the total brand strategy & annual brand plan, take responsibility as the brand owner, in charge of the brand A&P, market share target and business result delivery. + Independently lead campaign for CBEC Pediatric Nutrition (Pediasure & Similac). Lead full year marketing campaign strategy and calendar across main touchpoints to drive business related ROI metrics. + Keep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with marketing key counterparts at B2C platforms to understand their latest strategy and tactics. + Supervise & track the execution and KPIs of the marketing activities, lead the weekly and monthly tracking and give insightful comments with clear next steps. + Work closely with affiliates local country marketing team & regional marketing team to ensure adapting the latest strategy, and share back the CBEC latest progress and result. + Continuously optimize and test on new campaign approach based on historical learnings, new market and consumer trends and data-driven experimentation. **8．** **REQUIREMENTS:** Industry experiences: + Great marketing sense with strong brand strategy capability; Proven capability in independently leading brand campaigns and delvering results; FMCG or beauty or Mum&Baby category experience will be plus. Position experiences: + At least 7 years working experience in brand marketin, with digital marketing background is preferred. Language Skills： + Exellent communication with Mandrine and English is must. Computer Skills: + Familiar with office soft ware Mobility: + Able travel based on business request. Certificate Required: + No specifie requirement Other Special requirement: + The general mindset needed for this position are: + Work independently and creatively + Strong entrepreneurship and ownership ownership + Result driven + Accountability + Learning agility + Team work An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com